Assistant Director, Engagement Marketing

New York University; New York (NY); Hybrid; USD 77,000 - 88,000; Full time

Job summary

New York University seeks an Assistant Director, Engagement Marketing to act as a strategic bridge between campaign strategy and execution across the prospective student lifecycle.

You will lead lifecycle marketing initiatives, refine content for global recruitment, and orchestrate multi-channel communications from email to print and events to boost engagement with prospective and admitted students across NYU campuses.

Qualifications

• Bachelor's degree required.
• Master's degree preferred.
• 2+ years of experience in a marketing or communications context.
• Strong writing ability and creative design skills.

Responsibilities

• Oversee mid-funnel marketing efforts to drive student conversion.
• Lead lifecycle marketing initiatives from inception to delivery across channels.
• Turn audience segmentation and messaging into compelling student touchpoints.

Skills

Data-driven marketing

Cross-functional collaboration

Multitasking

Excellent writing

CRM familiarity

Education

Bachelor's Degree

Master's Degree

Tools

Adobe Creative Suite

Job description

Job ID

2026-16111

Job Details

• Location: US-NY-New York
• Hybrid Remote Work Classification: Hybrid: 60% to 80% Onsite
• Department: Marketing and Strategic Communications
• School/Division: Global Enrollment Management & Student Success (WS1960)
• Compensation Grade: Band 52
• Union: N/A
• FT/PT: Full-Time
• Category: Marketing/Advertising/Public Relations/Media/Video/Audio

Position Summary

The Assistant Director, Engagement Marketing is a creative, data-driven strategist and multidisciplinary communicator who serves as the vital connection between campaign strategy and execution across the prospective student lifecycle. Advance the overarching goals of the Division of Enrollment Management and Institutional Research and the University by overseeing mid-funnel marketing efforts that drive student conversion. Acting as a multidisciplinary engagement lead, turn complex audience segmentation and messaging strategy into compelling student touchpoints for NYU's global recruitment efforts. Lead lifecycle marketing initiatives from inception to delivery, continuously refining content to strengthen prospective and admitted student engagement across degree-granting campuses and pipeline programs. Serve as the strategic through line from specialized execution to broader strategy, and orchestrate and optimize multi-channel communications-spanning targeted email campaigns, high-impact print materials, and dynamic virtual and experiential marketing events.

Qualifications

• Required Education: Bachelor's Degree
• Preferred Education: Master's Degree
• Required Experience: 2+ years of experience in a marketing or communications context. Consideration will be given to an equivalent combination of educational attainment and work experience.
• Required Skills, Knowledge and Abilities: Knowledge of and appreciation for data-driven marketing methodology. Acute attention to accuracy and detail. Ability to multitask and advance multiple, high-priority projects simultaneously. Strong ability to navigate relationships across a multitude of departments and units spanning organizational and divisional lines. Passion for advancing higher education in a global context. Ability to assimilate and synthesize complex information into clear, concise, and consistent messaging. Excellent writing ability and creative design skills in Adobe Create Suite.
• Preferred Skills, Knowledge and Abilities: Familiarity with email marketing software/CRMs

Additional Information

• In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $77,000.00 to USD $88,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
• NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
• NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.