Assistant Director, Creative Strategy

Universal Orlando Resort

Orlando (FL)

On-site

USD 75,000 - 150,000

Full time

14 days+

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Job summary

Universal Creative is seeking an Assistant Director, Creative Strategy to lead strategic planning initiatives. This role involves collaboration across departments, innovative problem solving, and a focus on enhancing guest experiences. Ideal candidates will have significant leadership experience in experience-based entertainment and a strong educational background.

Qualifications

10+ years of experience in a senior strategic role within experience-based entertainment.
Proven leadership in dynamic and creative environments.
Bachelor’s degree required, Master’s strongly preferred.

Responsibilities

Leads strategic planning for Universal Creative.
Collaborates with multiple departments to define creative briefs.
Drives cultural and experiential trend analysis.

Skills

Leadership

Strategic Planning

Innovation

Collaboration

Problem Solving

Education

Bachelor’s degree in Arts, Science or Management

Master's degree (MS, MA, MBA) preferred

Job description

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At Universal Creative, we design, develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Parks & Resorts worldwide. Our innovative attractions, immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.

Our Team Members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas, our team pushes us beyond the boundaries of what’s possible to achieve the extraordinary. Together, we’re creating a Universe of fun, always ensuring the next thing we do is better than the last thing we did.

JOB SUMMARY

The Assistant Director, Creative Strategy is responsible for leading strategic planning for Universal Creative with the goal of ensuring we are at the forefront of guest wish fulfillment. Partner across UDX to translate business, industry, consumer, operational, and cultural insights into creative strategies that inspire and empower the Creative Studio to deliver the most compelling entertainment experiences imaginable.

MAJOR RESPONSIBILITIES

Project Briefing: Leads collaboration with Operations, Finance and Consumer Insights to develop detailed, research-informed design criteria, creative briefs and budgets for all Rides, Interactive Experiences, Entertainment, Food and Beverage, Products and Merchandise, and Emerging Technology within newly developing immersive lands and location-based activations. Lead IP Evaluation for the Studio and remain at the forefront of IP strategy and prioritization.
Strategic Planning: Leads long-range planning for Universal Creative, using parks as a strategic pillar to develop greater brand growth, awareness and engagement across Universal Destinations. Leads Master Planning strategy in partnership with the Universal Creative Studio leadership and executive leadership for UO, USH, USJ, UBR and USS including new project planning, obsolescence planning and blue sky planning.
Innovation & Cultural Forecasting: Leads experiential and educational strategies that keep the Universal Creative at the forefront cultural and experiential trends.
Leadership: Leads best in class culture, which promotes innovation, collaboration and problem-solving. Inspires and motivates teams by leading with optimism and a solution-oriented approach, drives for results. Promotes an inclusive culture of innovation, collaboration, and problem-solving.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
Performs other duties as assigned.

ADDITIONAL INFORMATION

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
Supervises an Exempt team

EDUCATION

Bachelor’s degree in Arts, Science or Management disciplines including Theater, Design, Architecture, Industrial Engineering, Production, Project Management is required or equivalent combination of education and experience. Master's degree strongly preferred - MS, MA, MBA.

EXPERIENCE

10+ years of proven leadership experience as a senior level strategist leading strategic planning in a dynamic, complex, ever changing, multi-disciplined, highly creative environment within in experience-based entertainment or entertainment franchise management for world-class theme parks, studios, or related industries; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.