Assistant Director, Alumni Engagement & Communications

Lawrence University; Appleton (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

Lawrence University in Appleton, WI is seeking an Assistant Director of Advancement Communications to execute a multi-channel marketing plan that advances alumni and donor engagement and supports fundraising priorities. The role focuses on storytelling across channels, email campaigns, and coordinating web and print communications.

The position requires strong writing, editing, and design skills, experience with email marketing systems, and the ability to collaborate across campus to tell the

Qualifications

• Bachelor's degree in related area or equivalent experience.
• 2+ years relevant experience in marketing/communications.
• Excellent writing, editing, and proofreading skills.
• Ability to create polished, on-brand digital content for social media and email.
• Experience with one or more major email marketing systems.
• Experience managing social media platforms (Facebook, LinkedIn, Instagram).

Responsibilities

• Execute multi-channel marketing and communications plans to engage alumni and donors.
• Drive annual fund support, event registration, and alumni engagement through email campaigns.
• Manage and grow social media presence with strategic content calendars and visuals.
• Coordinate digital storytelling with print materials and external vendors.
• Provide training for platform users and ensure best practices for email and web communications.
• Support content creation for the alumni website and campus events.

Skills

Copywriting

Editing

Social media

Email marketing

Graphic design

Education

Bachelor's degree

Tools

AlumnIQ

ThankView

Canva

Job description

Lawrence University in Appleton, WI is seeking an Assistant Director of Advancement Communications to execute a multi-channel marketing plan that advances alumni and donor engagement and supports fundraising priorities. The role focuses on storytelling across channels, email campaigns, and coordinating web and print communications.

The position requires strong writing, editing, and design skills, experience with email marketing systems, and the ability to collaborate across campus to tell the