Assistant Brand Manager Marketing

DAP; Baltimore (MD); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

Paid Time Off (PTO)

Company-paid short-term and long-term disability

401(k) plans

Employer-funded pension plan

Tuition Reimbursement

Job summary

A leading home improvement product company seeks an Assistant Brand Manager to support product launches and branding initiatives. The successful candidate will collaborate with several teams and manage multiple projects. This role requires a Bachelor's degree and 2-3 years of brand management experience. Responsibilities include event coordination and strategic branding support. A comprehensive benefits package is offered, along with a pay range of $55,000 to $70,000 per year. Join a collaborative environment that encourages professional growth.

Qualifications

• 2-3 years of hands-on Brand Management or Brand Marketing experience.
• Consumer Packaged Goods and/or Hardware & Home Improvement industry experience is a plus.
• Strong interpersonal, verbal and written communication skills.

Responsibilities

• Manage New Product Launch Commercialization task list and timelines.
• Assist in reviews of packaging and advertisements.
• Lead industry-specific tradeshows and assist with logistics.

Skills

Project management

Communication

Collaboration

Attention to detail

Time management

Problem solving

Education

Bachelor’s degree in marketing, Business, management or communications

Tools

Microsoft Office Excel

Microsoft Office Word

Microsoft Office PowerPoint

Job description

The DAP Brand Team is in search of an Assistant Brand Manager that will support our product commercialization launches and event/tradeshow needs. This person will work closely with Brand Management, Creative Services, Digital Marketing, Production Studio, Product and Insights teams, as well as external agencies and partners. The responsibilities of this position include, but are not limited to:

Responsibilities

• Pre-Commercialization and Commercialization Coordination – Collaborates on creating and managing New Product Launch Commercialization task list and timelines, as well as attend Commercialization meetings to keep team on track and on task. Manage literature timelines in coordination with the Graphics team and launch kit needs with internal and external teams.
• Strategic Branding Support – Assist in reviews of packaging, literature, advertisements, etc. to support graphic development of branding materials to ensure alignment with equitable sub-brands and the DAP master brand.
• Brand Strategy & Competitive Analysis: Review packaging and positioning of products and suggest improvements in-store or online. Research competition and identify opportunities for growth.
• Event and Tradeshow Coordination – Lead 3-4 industry specific tradeshows and assist with national tradeshows and sales meeting event needs from themes, to design assist, signage, show logistics (hotel, show registration), sales software, product orders/shipments and on-site assistance.
• Marketing Newsletter – Leads Marketing newsletter content gathering, design layout and distribution on a quarterly basis.
• Packaging Artwork Assistance – Provide support to the artwork trafficking teams by assisting with print supplier communication when needed.
• Lytho Project Management System Lead & Reporting - Co-manages Lytho project tracking system and assists with reporting of activity to Brand team as needed. Provide back-up to Graphics lead on request intake.
• Process Improvement – Review existing processes to find areas to refine and improve through the use of AI and current systems.
• Administrative – Invoice & budget tracking; Digital/Graphic Assist, Literature Management, etc.

Desired Skills and Experience

• Bachelor’s degree in marketing, Business, management or communications.
• At least 2-3 years of hands‑on Brand Management or Brand Marketing experience.
• Consumer Packaged Goods and/or Hardware & Home Improvement industry experience a plus.
• Outstanding record of efficient project and time management skills with the ability to effectively manage multiple projects concurrently while setting realistic timelines and managing deliverables.
• Demonstrated success working in a collaborative, cross‑functional team capacity with the ability to communicate and work with various teams, technologies, and people.
• Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and others for results. Can be counted on to exceed goals successfully and is consistently a top performer.
• Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills. Is clear, concise and persuasive. Experience creating and presenting business proposals, handling objections and overcoming obstacles.
• Strong attention to detail, organization and accuracy; strong multi‑tasking ability as well as ability to manage deadlines in a dynamic, fast‑paced work environment.
• Self‑motivated and proactive individual who strives for excellence and continuous improvement.
• Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
• Must have a can‑do attitude and the desire to go above and beyond in all you do!
• General computer skills, including proficiency in Microsoft Office Excel, Word and PowerPoint.
• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement

Pay Range

• $55,000 to $70,000 per year.

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do‑it‑yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at www.dap.com/careers/