Assistant Branch Manager

Choiceone-Bank; Fenton (MI); On-site; USD 55,000 - 85,000; Full time

Job summary

ChoiceOne Bank in Michigan seeks an energetic Non-Exempt branch leader to develop customer relationships and drive product sales. Oversees daily branch operations in the absence of the Branch Manager and ensures high-quality service while meeting sales targets.

The role emphasizes staff mentoring, compliance with banking regulations, and effective collaboration with the Branch Manager and partners across Mortgage, Investments, and Commercial Lending.

Qualifications

• Proven communication skills, both written and verbal.
• Experience in sales and customer relationship management preferred.
• Ability to lead branch staff and achieve sales goals.

Responsibilities

• Oversee day-to-day sales and leadership of the branch.
• Develop customer relationships across the full range of Bank products.
• Meet and exceed branch sales goals and manage staff performance.
• Coordinate with Branch Manager to set and achieve branch objectives.
• Assist with branch operations and compliance with banking regulations.

Skills

Communication

Leadership

Sales focus

Education

High School Diploma or equivalent

Bachelor's Degree in business-related major or 2 years sales experience

Job description

Description

About ChoiceOne Bank

At ChoiceOne Bank, we offer more than banking jobs — we provide meaningful careers with opportunities to grow and thrive right here in Michigan. As the state’s premier community bank with over 125 years of history and 56 locations across West, Central, and Southeast Michigan, we are committed to creating a positive workplace built on respect, integrity, and teamwork. Our employees enjoy competitive benefits, career advancement, professional development programs, and the chance to make an impact in the communities where they live and work. Whether you’re starting your career or looking to take the next step, ChoiceOne Bank offers rewarding Michigan banking careers where you can build your skills, achieve work-life balance, and grow your future.

Non-Exempt – Grade Level 4

Equal Employment Opportunity

Corporate Values & Mission

“Provide superior service, quality advice and show our utmost respect to everyone we meet.”

General Summary

Oversees the day-to-day sales and leadership of the branch. Responsible for the development of customer relationships through the offering of a full scope of Bank products/services. Responsible for meeting and exceeding branch sales goals. Responsible for full management of the branch in the absence of the Branch Manager. All branch staff report to the Assistant Branch Manager.

Reports To: Branch Manager

Essential Duties and Responsibilities

• Review business plans and objectives with Branch Manager.
• Participate in the decision-making process within the branch.
• Partner with Branch Manager to meet branch goals and objectives.
• Oversee day-to-day sales activities in the branch continually update Branch Manager on pending challenges.
• Recommend retail banking products and services to customers and prospects. Manage and service relationships and cross-sell all appropriate products and services.
• Provide a broad base of financial and credit services with the goal of acquiring 100% of the customer’s business.
• Make outbound sales calls, recommend appropriate products and services to current customers.
• Process loan applications and close loans
• Coach, mentor, and train all staff members in sales and relationship development.
• Accountable for all branch sales and referral goals.
• Work jointly with Branch Manager to establish goals and hold staff accountable.
• Assist with the operational requirements of the branch.
• Establish close relationships and refer business to assigned partners including Mortgage, Investments, and Commercial Lenders.
• Conduct KPR and Annual Reviews for all Branch Staff.
• Take responsibility of clients’ challenges and opportunities, and effectively resolve them in a timely manner.
• Maintain customer confidentiality at all times.
• Additional responsibilities as assigned.
• Be familiar with and comply with the provisions of the Bank Secrecy Act and USA PATRIOT Act as they relate to the functions of this position. Complete all required reports related to those acts and reports any observed violations or potential violations of those acts to a supervisor or other appropriate bank officer.
• Be familiar with and comply with all federal and state banking regulations as applicable.

Supervisory Responsibilities

May have direct or indirect reporting responsibility for staff. Carries out supervisory responsibilities including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; handing complaints and resolving problems.

Qualifications

To perform this job successfully, an Individual in this position must be able to perform each of the above essential duties satisfactorily and exhibit the values of the Company. In addition, the requirements listed below are representative of the knowledge, skill and/or ability required.

Experience and/or Education

• High School Diploma or equivalent required
• Bachelor's Degree in business-related major or equivalent of two (2) years successful sales experience, preferably in financial services.
• Minimum of three (3) to five (4) years in banking or equivalent education.

Licenses & Designations

• NMLS

Requirements

Competencies

Communication – Effective written and oral communication skills required, with the ability to interface with Internal and external stakeholders and community partners. Has group presentation skills.

Quality – Demonstrates accuracy and thoroughness; monitors own work and the work of others to ensure quality.

Delegation – Delegates work assignments; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.

Judgment – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process. Makes timely decisions.

Project Management – Develops project plans; coordinates projects; communicates changes and progress; completes projects on time ad budget; manages project team activities.

Initiative – Undertakes self-development activities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.

Physical Demands and Work Environment

Ability to work in an office environment which may include many hours of computer and telephone usage. This position is not remote-eligible.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodations.