Assistant Athletic Director, Revenue Generation - Southern Methodist University

100 LEARFIELD; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Other Insurance Plans

Flexible Paid Time Off

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield Amplify seeks an Assistant Athletic Director, Revenue Generation to lead the ticket sales team and drive revenue initiatives across multiple channels. You will recruit, mentor, and coach staff while developing annual revenue plans and ensuring strong performance against goals.

The role requires experience in collegiate/pro sports sales, leadership, and deep knowledge of CRM and ticketing platforms. Strong collaboration with marketing, operations, and university partners is essential.

Qualifications

• 5+ years of sales experience in collegiate and/or professional sports, including 2+ years in a ticket sales management role.
• Strong leadership and interpersonal skills with a track record of coaching revenue teams.
• Proven ability to meet or exceed revenue and sales goals.

Responsibilities

• Oversee revenue generation across ticket sales, donor acquisition, customer service, premium seating, and related opportunities.
• Lead recruiting, onboarding, and development of revenue generation staff.
• Provide coaching, mentoring, and performance guidance to the team.
• Develop revenue growth plans and manage budgets with senior leadership.
• Build relationships with vendors and corporate partners for group sales and hospitality.

Skills

Sales leadership

Team motivation

CRM proficiency

Ticketing systems

Communication skills

Relationship management

Education

Bachelor's Degree in Sports Administration or business

Tools

Paciolan

Ticketmaster/Archtics

Salesforce

Outreach

Microsoft Dynamics CRM

Job description

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents over 70 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on‑site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country. As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community. Learfield Amplify is actively seeking an Assistant Athletic Director, Revenue Generation. to lead the ticket sales team. The Assistant Athletic Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.

At Learfield Amplify, people are the foundation of everything we do. We prioritize individual fulfillment, success, and growth by focusing on recruiting top talent, providing comprehensive onboarding, and delivering proven sales training led by industry experts.

By investing in our team members, we empower them to create thriving sales teams that drive meaningful revenue for athletic departments.

Our mission is to deliver high-value expertise, world-class solutions, and unforgettable experiences to our partners and their fans, building the most engaged fan bases in sports.

Join us to grow your career in a dynamic company with talented professionals in an exciting, expanding industry.

Essential Duties & Responsibilities

• Oversee revenue generation efforts across ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue-generating opportunities.
• Lead the recruiting, hiring, onboarding, and professional development of revenue generation staff.
• Provide ongoing training, coaching, mentoring, and performance guidance to revenue generation staff.
• Lead regular staff meetings and foster collaboration, innovation, and the sharing of ideas focused on revenue growth and customer retention.
• Develop and maintain a personal portfolio of ticket sales prospects and customers.
• Develop, manage, and execute an annual Revenue Generation plan and budget in partnership with appropriate staff and senior management, encompassing sales, retention, and revenue growth across customer segments.
• Effectively manage group assets, experiences, and inventory to maximize group ticket sales and revenue at all home games.
• Prepare timely and accurate sales reports and performance analyses to monitor individual and team progress, identify trends and opportunities, and ensure appropriate sales pacing to achieve established goals.
• Collaborate with senior management to develop and manage relationships with outside vendors and corporate partners related to group ticket sales, hospitality, and premium experiences.
• Partner closely with university athletic department marketing staff to develop and execute promotional initiatives designed to increase attendance, engagement, and revenue.
• Collaborate with the national Data Analytics team on CRM and database initiatives, including data collection, analytics, reporting, and marketing strategies designed to identify opportunities and generate incremental revenue.

Minimum Qualifications

• 5+ years of sales experience within collegiate and/or professional sports, including 2+ years of experience in a ticket sales management role.
• Superior written and verbal communication skills, with strong leadership, collaboration, and interpersonal abilities.
• Results-oriented leader with a demonstrated ability to motivate teams and drive revenue performance.
• Proven track record of success in revenue generation and achieving sales goals.
• Enthusiastic, creative, and strategic thinker with the ability to translate strategy into effective execution.
• Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities and deadlines.
• Exceptional organizational skills and the ability to effectively manage multiple tasks simultaneously.
• Demonstrated commitment to the highest standards of personal and professional integrity and ethics.
• Strong customer service and relationship management skills.
• Proficiency with Microsoft Office Suite.
• Experience with Paciolan and/or Ticketmaster/Archtics ticketing systems preferred.
• Experience with CRM and sales platforms such as ACT, Salesforce, SSB, Microsoft Dynamics CRM, Conquer, Outreach, or similar systems.
• Willingness and ability to work extended hours, including evenings, weekends, holidays, and home athletic events as required.

Preferred Qualifications

• Bachelor’s Degree in Sports Administration or business field

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance
• Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

This organization participates in E-Verify.