Asset & Wealth Management, Product Marketing Manager - Multi-Asset Solutions (MAS), Vice Presid[...]

The Goldman Sachs Group; Chicago (IL); On-site; USD 110,000 - 230,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager to lead Multi-Asset Solutions marketing. This pivotal role involves developing strategic marketing plans, crafting compelling product narratives, and executing impactful campaigns. Collaborating with diverse teams, you will drive awareness and affinity for investment capabilities, ensuring alignment with business growth objectives. This is an exciting opportunity to shape marketing strategies within a dynamic environment, leveraging insights and fostering strong partnerships across the organization. If you're passionate about marketing and the asset management industry, this role offers a chance to make a significant impact.

Qualifications

• 10+ years in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry and Multi-Asset Solutions.

Responsibilities

• Develop and execute strategic marketing plans for AM's MAS investment capabilities.
• Oversee the creation of MAS marketing collateral and campaigns.

Skills

Strategic Marketing

Product Positioning

Communication Skills

Market Research

Project Management

Education

Bachelor's Degree

MBA

CFA

Job description

Job Description: Product Marketing Manager - Multi-Asset Solutions (MAS), Vice President

Location: Chicago

Department: Marketing

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

About Goldman Sachs Marketing

Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has been fueled by momentum and an imperative to unify the discipline, codifying a business-critical function seen as core to the firm's future growth. As such, GS has built a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as establishing marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Working across public markets, alternative and external investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics.

Role Summary

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading Multi-Asset Solutions (MAS) Marketing. This is a new leadership role that drives the global growth of Goldman Sachs Asset Management's MAS franchise.

The Vice President will partner with client-facing business leaders to harness the top commercial MAS priorities. They will partner with MAS investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse MAS-related insights across content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

Position Responsibilities

• Marketing strategy and implementation: Build awareness and affinity for AM's MAS investment capabilities through the development and execution of strategic marketing plans to fuel overall business growth objectives.


• Product narrative: Partner with business leaders to understand specific commercial objectives to develop unique MAS product positioning, ensuring AM's value proposition and messaging pillars are infused through all product marketing assets globally.


• Launches and campaigns: Develop and implement marketing plans around new MAS launches, major announcements, tentpole events and client conferences, as well as partnering with colleagues across AM Marketing to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns.


• Collateral: Oversee the development and creation of MAS marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's Creative Design team


• Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.


• Media: Partner with Media Relations on relevant opportunities that showcase MAS investments


• Research: Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts


• Measurement and reporting: End-to-end reporting and measurement ensuring clear MROI and taking active steps to enhance approach and materials as necessary to optimize impact.


• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.


• Team effectiveness: Drive operational efficiency of the public market investments marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.


• Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications

• 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements


• Prior experience liaising with both product and marketing functions


• In-depth knowledge of the asset management industry and Multi-Asset Solutions in particular: clients, products, regulations, competitors


• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story


• Well-developed strategic thinking with commercial awareness and business acumen


• Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes


• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels


• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards


• Bachelor's Degree (BA/BS); MBA and/or CFA preferred

Salary Range
The expected base salary for this Chicago, Illinois, United States-based position is $110000-$230000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.