Arts Education Marketing Strategist

The Woodruff Arts Center; Atlanta (GA); Hybrid; USD 40,000 - 65,000; Full time

Job summary

The Woodruff Arts Center's Alliance Theatre is seeking an Education Marketing Coordinator to develop and execute marketing initiatives that build awareness, engagement, and participation in Alliance Theatre’s education programs, Bernhardt Theatre for the Very Young productions, and Youth & Families productions.

Working at the intersection of arts education and marketing, this role creates compelling content across email, web, social media, advertising, and other channels, coordinating campaigns

Qualifications

• Experience with Tessitura CRM or equivalent CRM.
• Proficient in Microsoft Office Suite (Excel, Outlook, etc.).
• Ability to resolve conflicts with patience and professionalism.
• Adapt to quickly changing policies, projects, and priorities.
• Experience in a performing arts or entertainment venue preferred.
• Excellent personal communication skills.
• Experience with email marketing platforms.
• Experience with social media platforms.

Responsibilities

• Campaign Planning and Project Management: Develop campaign plans, timelines, audience strategies, and deliverables for education programs and productions for young audiences.
• Email Marketing: Develop and manage email marketing campaigns to promote upcoming productions, education programs, and events.
• Website Updates and Maintenance: Regularly update and maintain the Alliance Theatre website, ensuring that all information related to education programs and youth productions is current and accurate.
• Social Media and Content Creation: Create and curate engaging content for the Alliance Theatre's social media channels. Develop creative campaigns to promote educational offerings.
• Photo and Video Shoots: Coordinate and manage photo and video shoots to capture promotional content for education programs and productions.
• Public Relations: Collaborate with the PR team to generate press releases and engage with media outlets to promote educational initiatives.
• Advertising: Plan, implement, and monitor advertising campaigns across various media platforms to maximize the visibility of education programs and family productions.
• Analytics and Optimization: Track and report on campaign performance, including email engagement, website activity, social media performance, advertising results, enrollment, and ticket sales.
• Collaboration: Work closely with the education and marketing teams to align marketing strategies with the goals and objectives of the Alliance Theatre.
• Advisory Board Support: Support quarterly Advisory Board meetings, member communications, recruitment and onboarding activities, meeting materials, and alumni engagement events in partnership with the Head of Education Advancement.

Skills

Tessitura CRM

Microsoft Office Suite

Conflict resolution

Adaptability

Independent work

Performing arts experience

Communication skills

Email marketing platforms

Social media platforms

Job description

The Woodruff Arts Center's Alliance Theatre is seeking an Education Marketing Coordinator to develop and execute marketing initiatives that build awareness, engagement, and participation in Alliance Theatre’s education programs, Bernhardt Theatre for the Very Young productions, and Youth & Families productions.

Working at the intersection of arts education and marketing, this role creates compelling content across email, web, social media, advertising, and other channels, coordinating campaigns