ARTDs Franchise Director North Region

The Coca-Cola Company; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager North to lead the Alcohol Ready to Drink category in Mexico. This role involves strategic direction, driving growth, and managing a diverse portfolio. Ideal candidates will have extensive experience in general management and a passion for innovation in the beverage industry.

Benefits

Iconic & Innovative Brands

Creative Team Culture

Exposure to World-Class Leaders

Global Community of Belonging

Purpose-Driven

Qualifications

• 7+ years of experience in general management with P&L accountability.
• Experience in Franchise Leadership or similar commercial areas.
• Fluent in English.

Responsibilities

• Accountability for ARTD portfolio in North Region.
• Drive top-line growth and implement key commercial activities.
• Lead strategic ARTD projects and develop new capabilities.

Skills

Strategic leadership

Effective communication

Negotiation

Franchise leadership

Entrepreneurial mindset

Multifunctional leadership

Job description

Location(s): Mexico

City/Cities: Monterrey

Travel Required: Yes

Relocation Provided: Yes

Job Posting End Date: May 25, 2025

Shift: Please specify

Job Description Summary:

For over 135 years, The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020, we launched the Alcohol Ready to Drink category in Latin America. Due to category growth, we are expanding our product innovation and seeking pioneers who can think creatively and bring new ideas to life.

This is an exciting opportunity to be The Senior Manager North to accelerate ARTD's sustainable profitable growth in Mexico, providing strategic direction, identifying, and maximizing growth opportunities aligned with the OU ambition and priorities.

What You’ll Do for Us

1. General Management Accountability of ARTD portfolio in North Region (4 Bottlers: CDF, ARCA, Colima, and Nayar)
2. Drive top-line growth for ARTD Portfolio by leading the implementation of key commercial activities to win in the market
3. Ensure the execution, tracking, and performance of the Business Plan and other strategic initiatives
4. Support Modern Trade, On-trade, and 3rd space expansion by removing barriers and enabling growth, working closely with the C&CL team
5. Lead strategic ARTD projects in the zone and across the OU, such as City Centric, Product Launch, S&OP evolution, RTM models, and performance turnarounds
6. Develop new capabilities, resources, and plans to unlock portfolio value across channels
7. Lead and influence stakeholders to foster trust and a growth mindset for sustainable category growth
8. Partner with marketing to implement category and brand prioritization, capitalize on consumer and customer needs, identify new market opportunities, and enhance competitiveness

Qualifications & Requirements

• +7 years of experience in general management, with P&L accountability, and experience in Franchise Leadership, Key Accounts, or similar commercial areas
• Previous experience in the Alcohol Industry is highly preferred
• Fluent in English
• Ability to set agendas and influence key stakeholders; excellent relationship-building and strategic leadership skills
• Passion for selling, negotiating, and relationship building in an entrepreneurial environment

Skills:

Strategic leadership, enterprise mindset, effective communication, franchise leadership, negotiation, entrepreneurial mindset, multifunctional leadership

What We Can Do For You

• Iconic & Innovative Brands: Over 20 billion-dollar brands including Coca-Cola, Sprite, Fanta, Powerade, and more. The Alcohol category is projected to become a billion-dollar category for the company. Be a leader in building this category across Latin America!
• Creative Team Culture: Inspired by top brand leaders and agencies, fostering a culture of risk-taking and innovation
• Exposure to World-Class Leaders: Opportunity to connect with global marketing leaders and explore emerging digital platforms and marketing insights
• Global Community of Belonging: An inclusive organization where everyone feels safe and empowered to bring their best selves to work
• Purpose-Driven: Committed to protecting the environment and communities while delivering safe, quality products

Location:

Monterrey, Nuevo León, México

Skills:

Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork

Our Purpose and Growth Culture:

We foster an inclusive culture grounded in our purpose to refresh the world and make a difference. We adopt a growth mindset, embrace continuous learning, and value curiosity, empowerment, inclusiveness, and agility. Our culture is a key reason for our long-standing success. Visit Our Purpose and Vision to learn more about these behaviors and how you can embody them in your next role at Coca-Cola.