Art World Social Media Lead & Content Creator

Penske Media Corporation; New York (NY); On-site; USD 61,000 - 74,000; Full time

Benefits offered by this job

PMC Health benefits

Flexible vacation policy

Pet Insurance

Home & Auto Insurance

Mortgage discounts

Job summary

ARTnews, the world’s leading authority in art journalism, and Art in America seek a social media editor in New York. Reporting to the executive digital editor, you will oversee both magazines’ presence, voice, and strategy across platforms, shaping content and conversation in a fast-paced, arts-forward environment.

The role requires strategic thinking, creative execution, collaboration with reporters and designers, and hands-on video creation.

Qualifications

• 2–3 years of experience directing strategy for social media, ideally in art or culture.
• Knowledge of art and the art world.
• Passion for social media best practices and industry changes.
• Ability to collaborate with reporters/editors, marketing, and design teams.
• Proven use of analytics for real-time and long-term decisions to grow audiences.
• Ability to juggle multiple accounts and calendars.
• Clear, engaging writing style free of jargon.

Responsibilities

• Own the development and execution of ARTnews and Art in America’s social media strategy.
• Grow the magazines’ following, engagement, and authority on social platforms.
• Analyze performance and optimize strategy and creative production over time.
• Produce content for Instagram, TikTok, Facebook, X, and other accounts, including video and on-camera appearances.
• Attend and produce content around art events and gallery openings.
• Document events through photo, video, and text for social accounts.
• Collaborate with editors and writers on social content for print and digital coverage.

Skills

Social media strategy

Audience analytics

Editorial collaboration

Video editing

Copywriting/editing social copy

Tools

Google Analytics

Adobe Photoshop

Premiere Pro

After Effects

ChatGPT

Job description

ARTnews, the world’s leading authority in art journalism, and Art in America seek a social media editor in New York. Reporting to the executive digital editor, you will oversee both magazines’ presence, voice, and strategy across platforms, shaping content and conversation in a fast-paced, arts-forward environment.

The role requires strategic thinking, creative execution, collaboration with reporters and designers, and hands-on video creation.