Art Director (Temporary), Advancement Marketing Services

EAB; Washington (District of Columbia); On-site; USD 28,000 - 40,000; Full time

Job summary

EAB is seeking an Art Director (Temporary) for Advancement Marketing Services. The role directs art and visual elements for direct marketing across higher-education clients, including mail, digital ads, emails, and landing pages.

Reports to the Associate Director of Art Direction and collaborates with copywriters and digital teams. The position may be based in Richmond or Washington, D.C., and is a 6-month temporary assignment.

Qualifications

• Bachelor's degree in a related field.
• 2 years of work experience in marketing or advertising environment.
• Proficiency with Adobe Creative Suite and web design basics.
• Experience creating HTML emails and familiarity with CSS.
• Strong organizational and deadline-driven work style.

Responsibilities

• Research and understand assigned client history and branding.
• Integrate client brand in art and direct marketing materials.
• Optimize client response rates with proven direct marketing tactics.
• Build emails and landing pages using HTML and CSS.
• Work within marketing automation to build templates and web experiences.
• Use CMS to format content and configure functionality.
• Collaborate with teams to create campaigns and meet deadlines.
• Prioritize and deliver work per deadlines.
• Maintain files of creative reference materials.
• Participate in client discovery and rediscovery discussions.

Skills

Creative design

Organizational skills

Team collaboration

Project management

Communication

Education

Bachelor's degree in a related field

Tools

Adobe Creative Suite

HTML/CSS for emails

CMS

Marketing automation platform

Macintosh OS

Microsoft Word

Job description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employeesby checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief

Art Director (Temporary), Advancement Marketing Services

The Art Director helps plan and execute the art, design and other visual elements of effective direct marketing materials for a portfolio of higher education clients, including direct mail, marketing collateral, digital/social media display ads, email, landing pages and various client support materials, while ensuring overall production quality and effectiveness. The position reports to the Associate Director, Art Direction and works primarily with other Art Directors. This role routinely works with client account teams, copywriters and digital marketing specialists and to create quality creative work that fulfills client goals and expectations.

This role may be based in Richmond or Washington, D.C. This is a temporary position expected to last 6 months.

Primary Responsibilities

• Research and develop understanding of each assigned client (new and existing) including school history, annual fund objectives, current challenges, current messaging platform/pillars and brand/graphic assets for existing and newly assigned clients
• Understand, embrace and integrate clients’ brand (graphics and otherwise) in order to create and execute art, design and other direct marketing materials (mail, freemiums, email, webpages, social media display ads and more) to meet client objectives
• Optimize client response rates by creating effective marketing packages built on proven direct marketing principles, strategies and tactics
• Build emails and landing pages using HTML and CSS following best practices to ensure optimal performance across all email clients, browsers, and devices
• Work within our marketing automation platform to build email templates and web experiences
• Work within our content management system (CMS) to format content and configure functionality
• Collaborate with client account team members, copywriters and digital team to help create innovative campaigns and ultimately ensure quality and timeliness
• Prioritize and deliver work per established deadlines
• Maintain current and accurate files of creative reference materials for assigned clients
• Participate in team, creative and staff meetings, specifically client discovery and rediscovery discussions

Basic Qualifications

• Bachelor's degree in a related field
• 2 years of work experience in marketing or advertising environment
• Possesses and applies the fundamentals of design and production, including use of Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop), the Macintosh operating system, Microsoft Word as well as a workflow/project management system
• Knowledge of best practices designing and coding HTML emails
• Knowledge of graphic optimization and web animation
• Proven organizational skills and self-starter with ability to handle multiple priorities/deadlines in a fast-paced environment

Ideal Qualifications

• Demonstrated ability to leverage direct marketing principles, think creatively and translate ideas into art, design, and other visual elements
• Knowledge of and experience with web design and usability
• Print production and postal regulations and guidelines
• Animation and video design and execution, knowledge of Adobe After Effects, Adobe Premiere
• A passion for design and the willingness to collaborate with and learn from other creative professionals
• Effective communication, teamwork and problem-solving skills
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Compensation

The anticipated starting salary for this role is $25 per hour.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

#LI-JA1