Art Director, Performance Creative

24 Seven Talent

Massachusetts

On-site

USD 68,880 - 75,768

Full time

14 days+

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Job summary

A marketing tech company in Massachusetts is hiring a Mid-Senior Level Art Director to create impactful ad creative focused on conversion across various digital platforms. The ideal candidate has 8-10 years of experience in performance-driven digital design, particularly for B2B tech or SaaS products. You'll collaborate with marketers and analysts to optimize campaigns through creative strategies using tools like Figma and Photoshop.

Qualifications

8–10 years of experience in digital design or art direction focused on performance creative.
Background designing ads for B2B tech or SaaS products is required.
Must be fluent in paid media strategy and not a fit for generalist designers.

Responsibilities

Own creative concepting and execution across formats.
Translate campaign goals into visual ideas.
Build modular assets for A/B testing.

Skills

Performance media expertise

Digital design

Creative strategy

Communication skills

Figma mastery

Photoshop proficiency

Illustrator expertise

After Effects skills

Tools

Figma

Photoshop

Illustrator

After Effects

Job description

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Job Title: Art Director, Performance Creative

Type: Full-Time

About the Role:

Our client, a SaaS company in the marketing tech space, is hiring a Performance Art Director to lead the development of high-impact ad creative across paid digital channels. This is not a generalist AD design role. They are looking for someone with deep expertise in performance media — someone who understands how to build conversion-focused creative, test at scale, and iterate based on real results.

In this role, you’ll own the visual strategy and execution of paid campaigns across Meta, YouTube, Google, LinkedIn, and other key platforms. You’ll collaborate closely with performance marketers, copywriters, and analysts to develop creative that drives measurable growth. This role requires both strategic thinking and hands-on production, with a strong understanding of what drives performance at each stage of the funnel.

What You’ll Do:

Own creative concepting and execution across static, motion, and short-form video formats
Translate campaign goals and testing strategies into visual ideas built for conversion
Build and manage modular assets designed for A/B and multivariate testing
Use performance data (CTR, CVR, ROAS) to inform ongoing creative iteration
Work collaboratively with growth, copy, and analytics teams on campaign execution
Execute creative using Figma, Photoshop, Illustrator, and After Effects
Independently manage design workload with minimal oversight
Support the development of scalable design systems and templates for testing
Utilize generative AI tools (Firefly, Midjourney, Runway, ChatGPT) to streamline production

Who You Are

8–10 years of experience in digital design or art direction with a focus on performance creative
Background designing ads for B2B tech or SaaS products is required
Not a fit for generalist or brand-only designers — must be fluent in paid media strategy
Portfolio must show campaign results and creative tied to performance metrics
Deep knowledge of platform-specific best practices (Meta, YouTube, TikTok, LinkedIn, Google)
Confident in both creative strategy and hands-on production
Strong communicator who can present ideas and defend creative choices
Highly organized, proactive, and comfortable working in test-and-learn environments
Expert in Figma, Photoshop, Illustrator, and After Effects
Agency experience preferred, especially in performance or digital teams
Must be available to work EST hours

Nice to Have