Art Director, Digital

Spherical; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Spherical is seeking an Art Director, Digital in New York to shape the digital expression of hospitality brands. This senior role demands exceptional visual judgment, deep digital fluency, and the ability to translate direction into cohesive experiences across websites, campaigns, social, email, video, and motion.

You will lead and mentor designers, collaborate with UX, product, and development teams, and help evolve Spherical’s digital art direction across disciplines and channels.

Qualifications

• A sophisticated portfolio demonstrating exceptional digital art direction and design.
• Significant professional experience in art direction, digital design, interactive design.
• Strong experience designing or directing complex websites and digital experiences.
• Deep understanding of responsive web design, design systems, components, templates, interaction, and motion.
• Experience leading designers and providing thoughtful, actionable creative feedback.

Responsibilities

• Translate brand strategy and creative direction into compelling digital experiences, visual systems, campaigns, and executions.
• Lead the visual articulation of websites and digital experiences from early creative exploration through final execution.
• Extend creative concepts across websites, social media, paid media, email, campaigns, content, and other digital touchpoints.
• Develop visual territories, references, design principles, mood boards, and creative frameworks that give multidisciplinary teams clear direction.
• Art direct photography, video, motion, graphics, typography, and other visual content across client engagements.
• Partner with Content Director to connect editorial thinking, storytelling, imagery, and visual expression.
• Collaborate with Product & Technology on UX, interaction, responsive behavior, motion, prototyping, and technical execution.
• Understand how design systems translate across breakpoints, templates, components, and real product constraints.
• Work through creative and technical tradeoffs with product leads and developers while protecting the integrity of the idea.
• Work with Integrated Marketing teams to shape high-quality creative for social, performance marketing, campaigns, and other channels.
• Direct and mentor designers, providing clear creative feedback and raising quality and consistency.

Skills

Digital art direction

Brand systems

Design leadership

Photography direction

Motion & video

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Spherical is looking for an Art Director, Digital to help shape and bring to life the digital expression of some of the world’s most distinctive hospitality brands.

This is a senior creative role for someone with exceptional visual judgment, deep digital fluency, and the ability to translate overarching creative direction into rich, coherent experiences across channels.

You will take strong creative ideas and turn them into fully realized digital worlds, carrying the vision from concept through execution across websites, campaigns, social, content, photography and video, paid media, email, motion, and emerging digital experiences.

Sitting within Spherical’s Creative team, you will work closely with our Head of Creative and Content Director while collaborating across Strategy, Integrated Marketing, Product, and Technology. You will help bring those disciplines together through visual expression and create continuity across the many ways a hospitality brand comes to life.

This role is both conceptual and hands on. You should be comfortable defining a visual direction, building the system behind it, directing other creatives, working closely with UX, product, and development teams, and understanding how creative decisions translate into real digital experiences.

What You’ll Do

• Translate brand strategy and creative direction into compelling digital experiences, visual systems, campaigns, and executions.
• Lead the visual articulation of websites and digital experiences from early creative exploration through final execution.
• Extend creative concepts across websites, social media, paid media, email, campaigns, content, and other digital touchpoints.
• Develop visual territories, references, design principles, mood boards, and creative frameworks that give multidisciplinary teams clear direction.
• Art direct photography, video, motion, graphics, typography, and other visual content across client engagements.
• Partner closely with our Content Director to connect editorial thinking, storytelling, imagery, and visual expression.
• Collaborate closely with Product & Technology on UX, interaction, responsive behavior, motion, prototyping, and technical execution.
• Understand how design systems translate across breakpoints, templates, components, and real product constraints.
• Work through creative and technical tradeoffs with product leads and developers while protecting the integrity of the idea.
• Work closely with Integrated Marketing teams to shape high-quality creative for social, performance marketing, campaigns, and other audience-facing channels.
• Direct and mentor designers, providing clear creative feedback and raising the quality and consistency of the work.
• Work collaboratively with writers, strategists, photographers, filmmakers, developers, product leads, and external creative partners.
• Present creative work directly to clients, articulating the thinking behind the work and connecting creative decisions to brand, audience, strategy, and business objectives.
• Maintain a strong understanding of each client’s broader creative world so individual executions feel connected rather than isolated.
• Bring new references, ideas, technologies, and creative possibilities into the studio from hospitality, travel, culture, fashion, art, design, and media.
• Help evolve Spherical’s approach to digital art direction and integrated creative work.

What We’re Looking For

You are an art director and designer with a distinctly digital mind.

You understand how brands live today through websites, interfaces, moving image, photography, social feeds, campaigns, content, and evolving digital environments. You bring strong brand sensibility together with a deep understanding of how creative ideas translate into digital experiences.

You move comfortably between the big picture and the details. You can discuss the larger creative idea and then get specific about typography, imagery, composition, interaction, motion, hierarchy, responsive behavior, and experience.

You understand how websites actually work. You can think in systems, components, templates, states, and breakpoints, and you know how to work with UX, product, and development teams to turn ambitious creative ideas into thoughtful, functional experiences.

You know how to take a strong creative direction and develop it into something deeper and more complete while maintaining the integrity of the idea across disciplines and channels.

You also have a strong feel for hospitality and what makes one property distinct from another. You can translate that sense of place, personality, and experience into digital work without falling back on generic luxury conventions.

You are comfortable leading other creatives, working across multidisciplinary teams, and presenting directly to clients.

Experience & Qualifications

• A sophisticated portfolio demonstrating exceptional digital art direction and design.
• Significant professional experience in art direction, digital design, interactive design, or a closely related creative discipline.
• Strong experience designing or directing complex websites and digital experiences.
• Deep understanding of responsive web design, design systems, components, templates, interaction, and motion.
• Experience working closely with UX, product, and development teams from concept through launch.
• Strong understanding of brand systems and how they extend across digital environments.
• A broad visual sensibility spanning design, photography, video, motion, campaigns, content, and digital media.
• Experience creating integrated visual expressions across multiple channels and formats.
• Experience directing designers and providing thoughtful, actionable creative feedback.
• Strong presentation and communication skills, including experience presenting creative work directly to clients.
• Strong technical fluency and an understanding of how digital products are designed, built, and maintained.
• Familiarity with prototyping, CMS-driven experiences, accessibility, performance, and the practical constraints of modern web development.
• Excellent taste, attention to detail, curiosity, and cultural awareness.
• A genuine interest in hospitality, travel, culture, design, and place.

Experience with luxury hospitality, travel, fashion, lifestyle, or similarly experiential brands is strongly preferred.

How the Role Fits at Spherical

Spherical brings strategy, creative, content, integrated marketing, product, and technology together around the complete experience of a hospitality brand.

Brand strategy establishes what a brand should mean. Creative direction establishes the world it should inhabit. Content gives that world voice, story, and cultural life. Product & Technology shapes how digital experiences function and come to life.

The Art Director, Digital connects these disciplines through visual expression and execution.

Working closely with the Head of Creative, you will translate creative vision into digital systems and experiences, lead teams through execution, and help ensure the work remains both creatively strong and technically considered.

The role also adds an important layer of creative leadership to Spherical’s New York studio, helping us go deeper across more client work while developing the next generation of creative talent.

About Spherical

Spherical is The Agency for Inspired Hotels.

We partner with independent hotels, hospitality groups, and leading global hotel brands to build brands and experiences that create meaningful connection between people and place.

Our work spans Brand & Business Foundations, Commercial Strategy, Marketing Strategy, Creative, Content, Integrated Marketing, and Websites & Technology.

From New York, Barcelona, and Buenos Aires, our team brings these disciplines together to help distinctive hospitality brands understand what makes them meaningful, express it with clarity and imagination, and connect with the people they are here to serve.

We care deeply about hotels, travel, culture, design, and the role hospitality can play in making places more alive.

We’re looking for people who want to help us build what comes next.