Art Director/ Design Conceptualiser

B2B Sales Arrow; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

B2B Sales Arrow is seeking a highly creative Art Director / Design Conceptualizer with deep experience in exhibition, trade shows, and experiential marketing. You will translate client briefs into immersive booth concepts, brand experiences, and spatial narratives for global audiences.

You will lead a multidisciplinary team of 3D and graphic designers, present concepts to clients, and ensure production feasibility from concept to installation across North America, Europe, and APAC.

Qualifications

• Bachelor's or Master's degree in Interior Design, Exhibition Design, Architecture, Industrial Design, Visual Communication, or related field.
• 15+ years of experience in exhibition design, experiential marketing, trade shows, events, or spatial branding.
• Proven portfolio of global exhibition and trade show projects.
• Strong understanding of fabrication methods, materials, production processes, and installation requirements.
• Experience leading creative teams and managing multiple projects simultaneously.

Responsibilities

• Lead the creative vision and conceptualization of exhibition booths, pavilions, experience centers, conferences, and brand activation spaces.
• Develop innovative design concepts that align with client objectives, brand identity, and audience engagement goals.
• Translate strategic briefs into immersive storytelling experiences and spatial narratives.
• Research and incorporate emerging trends, technologies, materials, and visitor engagement techniques in exhibition design.
• Create mood boards, concept presentations, design narratives, and creative frameworks.
• Direct the development of custom trade show booths ranging from modular stands to large-scale custom-built exhibits.
• Ensure concepts are aesthetically impactful while remaining practical for production and installation.
• Collaborate closely with production teams to ensure design intent is maintained through execution.
• Guide material selection, finishes, lighting concepts, interactive experiences, and visitor journey planning.
• Lead and mentor a team of 3D designers, graphic designers, and creative specialists.
• Review design outputs and maintain high creative standards across projects.
• Establish design workflows, quality control processes, and project timelines.
• Foster a culture of creativity, innovation, and continuous improvement.
• Participate in client discovery sessions and strategic briefings.
• Create compelling presentations that effectively communicate design concepts and storytelling approaches.
• Present concepts confidently to clients, stakeholders, and senior management.
• Incorporate client feedback while preserving design integrity and strategic objectives.
• Develop concepts for international exhibitions, trade shows, conferences, and experiential marketing projects.
• Understand regional exhibition standards, venue requirements, and cultural considerations.
• Collaborate with global vendors, fabricators, and production partners.
• Ensure concepts are technically feasible and production-ready.
• Work closely with fabrication, project management, and operations teams throughout the project lifecycle.

Skills

Exhibition Design

Booth Design & Conceptualization

Spatial Storytelling

Creative Direction

Experiential Marketing Design

Brand Experience Design

Presentation Design & Client Pitching

Team Leadership & Mentoring

Design Strategy

Visitor Journey Mapping

Production Knowledge

Trend Research & Innovation

Education

Bachelor's or Master's degree in Interior Design, Exhibition Design, Architecture, Industrial Design, Visual Communication, or related field

Tools

3ds Max

SketchUp

Rhino

AutoCAD

Adobe Creative Suite

Figma

Lumion/Enscape/V-Ray

PowerPoint/Keynote

Job description

We are seeking a highly creative and strategic Art Director / Design Conceptualizer with extensive experience in exhibition, trade show, and experiential marketing environments. The ideal candidate will be responsible for transforming client briefs into compelling booth concepts, immersive brand experiences, and innovative exhibition environments that seamlessly bridge creative vision with real-world execution.

This role requires a strong storyteller who understands global exhibition trends, spatial design, visitor engagement, and production feasibility. The candidate should possess the ability to lead a multidisciplinary design team, including 3D designers and graphic designers, while confidently presenting concepts to clients and stakeholders.

Key Responsibilities

Creative Direction & Concept Development

• Lead the creative vision and conceptualization of exhibition booths, pavilions, experience centers, conferences, and brand activation spaces.
• Develop innovative design concepts that align with client objectives, brand identity, and audience engagement goals.
• Translate strategic briefs into immersive storytelling experiences and spatial narratives.
• Research and incorporate emerging trends, technologies, materials, and visitor engagement techniques in exhibition design.
• Create mood boards, concept presentations, design narratives, and creative frameworks.

Exhibition & Booth Design Leadership

• Direct the development of custom trade show booths ranging from modular stands to large-scale custom-built exhibits.
• Ensure concepts are aesthetically impactful while remaining practical for production and installation.
• Collaborate closely with production teams to ensure design intent is maintained through execution.
• Guide material selection, finishes, lighting concepts, interactive experiences, and visitor journey planning.

Team Management

• Lead and mentor a team of 3D designers, graphic designers, and creative specialists.
• Review design outputs and maintain high creative standards across projects.
• Establish design workflows, quality control processes, and project timelines.
• Foster a culture of creativity, innovation, and continuous improvement.

Client Engagement & Presentation

• Participate in client discovery sessions and strategic briefings.
• Create compelling presentations that effectively communicate design concepts and storytelling approaches.
• Present concepts confidently to clients, stakeholders, and senior management.
• Incorporate client feedback while preserving design integrity and strategic objectives.

Global Project Collaboration

• Develop concepts for international exhibitions, trade shows, conferences, and experiential marketing projects.
• Understand regional exhibition standards, venue requirements, and cultural considerations.
• Collaborate with global vendors, fabricators, and production partners.

Production & Execution Oversight

• Ensure concepts are technically feasible and production-ready.
• Work closely with fabrication, project management, and operations teams throughout the project lifecycle.

Required Qualifications

• Bachelor's or Master's degree in Interior Design, Exhibition Design, Architecture, Industrial Design, Visual Communication, or related field.
• 815+ years of experience in exhibition design, experiential marketing, trade shows, events, or spatial branding.
• Proven portfolio of global exhibition and trade show projects.
• Strong understanding of fabrication methods, materials, production processes, and installation requirements.
• Experience leading creative teams and managing multiple projects simultaneously.

Required Skills

• Exhibition Design
• Booth Design & Conceptualization
• Spatial Storytelling
• Creative Direction
• Experiential Marketing Design
• Brand Experience Design
• Presentation Design & Client Pitching
• Team Leadership & Mentoring
• Design Strategy
• Visitor Journey Mapping
• Production Knowledge
• Trend Research & Innovation

Software Proficiency

• 3ds Max
• SketchUp
• Rhino (preferred)
• AutoCAD
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma (preferred)
• Lumion / Enscape / V-Ray
• PowerPoint / Keynote

Ideal Candidate Profile

• Exceptional ability to transform ideas into immersive physical environments.
• Strong storytelling mindset with a deep understanding of visitor engagement.
• Demonstrated capability to convert conceptual sketches into executable designs.
• Experience designing for global trade shows across North America, Europe, Middle East, and APAC.
• Confident presenter with excellent verbal and visual communication skills.
• Passionate about design innovation, emerging technologies, and experiential marketing trends.
• Strong balance between creativity, functionality, and production feasibility.