Art Director, Cancer Care Creative Strategy

musc; South Carolina; On-site; USD 90,000 - 120,000; Full time

Job summary

The MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns and enterprise storytelling for cancer-care initiatives, elevating the MUSC brand through audience-centered marketing and visual storytelling.

Reporting to the Senior Director of Brand Strategy, this in-person role translates clinical information into impactful campaigns, mentors designers, and partners with internal teams and external agencies.

Qualifications

• Bachelor degree in Graphic Design, Visual Communication Design, Advertising or a related field.
• 10+ years of experience in graphic design, art direction, and leadership.
• Experience leading and collaborating with external creative agencies.
• Ability to translate clinical and scientific information into compelling campaigns.

Responsibilities

• Provide creative leadership and direction for cancer-care initiatives.
• Lead integrated campaigns and enterprise storytelling.
• Translate complex information into compelling visual narratives.
• Develop brand strategy while delivering hands-on design when needed.
• Mentor designers, freelancers, and agency partners.
• Ensure campaigns align with MUSC brand standards across channels.
• Oversee assets in DAM and manage production across print, digital, enviro, multimedia.
• Lead workshops and coaching to improve creative quality.

Skills

Art direction

Creative leadership

Brand strategy

Visual storytelling

Education

Bachelor degree in Graphic Design

Visual Communication Design

Advertising or related field

Job description

Job Description Summary

MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns and enterprise storytelling for cancer-care initiatives. This role elevates the quality and impact of cancer-care communications through audience-centered marketing and compelling visual storytelling that strengthen the MUSC brand, engage audiences and advance MUSC's strategic priorities.

Entity: Medical University Hospital Authority (MUHA)

Worker Type: Employee

Worker Sub-Type: Regular

Cost Center: CC002311 SYS - Marketing Campaigns

Pay Rate Type: Salary

Pay Grade: Health-32

Scheduled Weekly Hours: 40

Work Shift

Job Description

Job Description Summary

MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns and enterprise storytelling for cancer-care initiatives. This role elevates the quality and impact of cancer-care communications through audience-centered marketing and compelling visual storytelling that strengthen the MUSC brand, engage audiences and advance MUSC's strategic priorities.

Reporting to the Senior Director of Brand Strategy, the Art Director is an integrated thinker with exceptional design, conceptual and communication skills, translating complex clinical and scientific information into compelling campaigns that guide patients and audiences throughout the cancer-care journey through the seamless integration of words and visuals. This leader develops creative brand strategy while remaining hands-on, delivering high-quality design for priority initiatives when needed. Working across clinical, research, academic, digital, and enterprise communications teams, the Art Director serves as a trusted creative partner to internal stakeholders and agency collaborators, ensuring cohesive, high-impact communications across channels.

This in-person position is based in Charleston, South Carolina.

Key Responsibilities

• Creative Leadership & Direction (35%)


• Lead creative strategy for cancer-care initiatives, shaping integrated campaigns, visual systems and storytelling that elevate MUSC 's brand and engage audiences across the patient journey.


• Translate complex clinical and research information into compelling visual narratives across the cancer-care journey.


• Develop insight-driven creative solutions that strengthen brand positioning, increase engagement and support measurable marketing objectives.


• Partner with the Senior Director of Brand Strategy to advance enterprise-wide creative brand standards, alignment and innovation.


• Execute exceptional hands-on design for high-priority initiatives, applying strong conceptual thinking and visual craftsmanship.


• Provide creative direction and mentorship to designers, freelancers and agency partners to ensure consistent, high-quality execution.


• Leverage audience insights, campaign performance and engagement data to continuously improve creative effectiveness.


• Enterprise, Digital , and Agency Collaboration (25%)


• Ensure all internally and externally produced creative work aligns with MUSC brand standards and strategic direction.


• Partner with marketing, communications, content and digital teams to deliver integrated, accurate and channel-optimized campaigns.


• Serve as a cross-functional creative partner, fostering collaboration and alignment across the enterprise.


• Oversee the organization and retention of agency-produced assets within MUSC's digital asset management (DAM) system, ensuring accessible, compliant, and well-managed libraries.


• Production and Creative Operations (20%)


• Oversee creative asset development from concept through final delivery, ensuring quality, accuracy, and alignment with project objectives.


• Manage creative workflows, timelines, and production across multiple concurrent initiatives.


• Produce production-ready artwork and collaborate with vendors and agency partners across print, digital, environmental, and multimedia channels.


• Maintain efficient creative processes, file-management standards, and production systems.


• Education and Engagement (15%)


• Develop templates, toolkits, and resources that strengthen cancer-care marketing, storytelling, and brand consistency.


• Lead workshops, presentations, and coaching that promote creative best practices and elevate communication quality.


• Champion a culture of design excellence, innovation, and thoughtful storytelling.


• Other Duties (5%)


• Perform other duties as assigned.

Qualifications

• Education : Bachelor degree in Graphic Design , Visual Communication Design, Advertising or a related field.


• Experience : 10+ years of experience in graphic design, art direction, and creative leadership, preferably within a creative agency, healthcare organization, or academic medical environment.


• Experience leading and collaborating with external creative agencies.


• Demonstrated ability to develop creative strategy while delivering exceptional hands-on design execution.


• Skills