Art Director: Campaigns & Visual Storytelling Lead

Watson Design Group, Inc.; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Watson Design Group, Inc. is seeking an experienced Art Director to own campaign craft and concepts. You’ll define why and how direction comes together, guiding visual storytelling across digital, social, print, and OOH.

Reporting to a Creative Director, you’ll lead production, exploration, and new business visuals while maintaining cohesive aesthetic standards. The ideal candidate has 5+ years in design leadership, strong Adobe CS skills, and a portfolio demonstrating impact across channels.

Qualifications

• Bachelor’s degree in Graphic Design.
• 5+ years of professional experience in a related role with a strong portfolio.
• Advanced proficiency in Adobe Creative Suite—Photoshop, After Effects, Illustrator and InDesign.
• Excellent static and motion design sense with attention to detail.
• Proven experience delivering high-impact visual designs across digital, social, print and OOH.
• Strong typography, color theory and composition.
• Ability to translate complex ideas into visually striking designs.
• Strong communication and presentation skills.
• Excellent time management and organized workflow.
• Based in Los Angeles or willing to relocate.

Responsibilities

• Create and develop campaigns for films, TV series, and brands based on defined art direction.
• Inspire creatives through moodboards that capture tone and style across genres.
• Develop assets for social media, digital platforms, print and experiential media.
• Collaborate with the creative team to brainstorm concepts and executions with craft in mind.
• Support development of presentation decks for holistic campaigns and visual direction.
• Lead illustrators, animators and designers to ensure cohesive visuals.
• Ensure imagery, typography, hierarchy, and layout align with campaign vision.
• Ensure assets work across all digital platforms for optimal experience.
• Mentor junior team members and contribute to a collaborative environment.

Skills

Graphic Design

Art Direction

Creative Concepts

Adobe Creative Suite

Motion Design

Presenting to clients

Team leadership

Time management

Visual storytelling

Brand guidelines

Education

Bachelor's degree in Graphic Design

Tools

Photoshop

After Effects

Illustrator

InDesign

Job description

Watson Design Group, Inc. is seeking an experienced Art Director to own campaign craft and concepts. You’ll define why and how direction comes together, guiding visual storytelling across digital, social, print, and OOH.

Reporting to a Creative Director, you’ll lead production, exploration, and new business visuals while maintaining cohesive aesthetic standards. The ideal candidate has 5+ years in design leadership, strong Adobe CS skills, and a portfolio demonstrating impact across channels.