Art Director-B2B

WCL Group; New York (NY); On-site; USD 110,000 - 157,000; Full time

Job summary

WCL Group in New York, NY is seeking a B2B Art Director to support high-volume marketing campaigns across paid media, social, web and lifecycle channels. You will lead strategy-to-execution, ensuring on-brand, high-performance creative and compelling hero campaigns.

Collaboration with internal teams and agencies is essential to deliver top-tier visuals.

Qualifications

• Bachelor’s Degree in Graphic Design or comparable proficiency.
• 7-10 years of experience in high-volume, fast-paced agency, product, tech or large B2B brand.
• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.
• Hands-on experience designing fresh and innovative campaigns for large B2B and B2C brands.
• Experience in brand design, exploring and innovating brands for specific markets, messages and audiences.
• Ability to explain design concepts, provide feedback and own projects from strategy to execution.
• Working knowledge of email marketing best practices and tools such as Pardot or Marketo.
• Experience designing websites, landing pages, and blog layouts with a conversion-focused mindset.
• Experience partnering closely with growth or demand-generation teams.
• Performance-based design thinker, able to use analytics and performance reporting to inform creative decisions is a plus.
• Experience in motion design or video production (e.g., After Effects, short-form video) is a plus

Responsibilities

• Develop and deliver innovative, high-performing, on-brand campaign creative at scale in order to meet marketing objectives and achieve campaign goals.
• Explore and innovate on existing brand structures in order to elevate brand narrative storytelling for specific objectives and KPIs.
• Lead and own entirety of campaign creation, delivery and workflows, including campaign creative handoffs and review sessions with internal and agency designers in order to ensure highest quality branded deliverables across all campaign touchpoints (social, web, CRM, etc)
• Work closely with Marketing stakeholders to ensure strategies and objectives are delivered in visually compelling ways across all branded creative.
• Work as part of a high-volume, cross-functional creative team, meeting deadlines across changing priorities and shifting workflows.
• Contribute to the development and optimization of design and motion workflows, consistently iterating to ensure industry leading best practices are followed and standardized.
• Pitch, explain and shepherd great work through from strategy, to conception, execution, iteration and replication.
• Ability to conceptualize and design a compelling hero campaign look and translate it seamlessly across channels, formats, and messaging, while rapidly developing and testing creative variations at scale.

Skills

Adobe Creative Suite

Figma

PowerPoint

Campaign design

Brand design

Explain design concepts

Pardot/Marketo

Website design

Motion design

Education

Bachelor’s Degree in Graphic Design

Tools

Pardot or Marketo

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.\\LOCATIONNew York, NY, 10019COMPENSATION$97.25 per hourSCHEDULEOn-site. Monday-Friday (40 hrs per week)CONTRACT TERM6 month contract with high likelihood of extension/conversion to full time employeePOSITION OVERVIEW – Art Director- B2BWe are seeking a B2B Art Director with strong conceptual design thinking and art direction experience to support B2B marketing initiatives. This role focuses on designing high-performing campaign creative, living within the Client’s Ads brand, across paid media, social, web, and lifecycle channels, combining strong visual craft with a performance-driven mindset while partnering closely with internal creative leads, marketing, and creative agencies.RESPONSIBILITIES• Develop and deliver innovative, high-performing, on-brand campaign creative at scale in order to meet marketing objectives and achieve campaign goals• Explore and innovate on existing brand structures in order to elevate brand narrative storytelling for specific objectives and KPIs• Lead and own entirety of campaign creation, delivery and workflows, including campaign creative handoffs and review sessions with internal and agency designers in order to ensure highest quality branded deliverables across all campaign touchpoints (social, web, CRM, etc)• Work closely with Marketing stakeholders to ensure strategies and objectives are delivered in visually compelling ways across all branded creative• Work as part of a high-volume, cross-functional creative team, meeting deadlines across changing priorities and shifting workflows• Contribute to the development and optimization of design and motion workflows, consistently iterating to ensure industry leading best practices are followed and standardized• Pitch, explain and shepherd great work through from strategy, to conception, execution, iteration and replication• Ability to conceptualize and design a compelling hero campaign look and translate it seamlessly across channels, formats, and messaging, while rapidly developing and testing creative variations at scale.REQUIRED SKILLS• Bachelor’s Degree in Graphic Design, Brand Design or comparable proficiency• 7-10 years of experience working in high-volume, fast-paced agency, product, tech or large B2B brand• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.• Hands-on experience designing fresh and innovative campaigns for large B2B and B2C brands• Experience in brand design, exploring and innovating brands for specific markets, messages and audiences• Ability to explain design concepts, provide feedback and own projects from strategy to execution• Working knowledge of email marketing best practices and tools such as Pardot or Marketo• Experience designing websites, landing pages, and blog layouts with a conversion-focused mindset• Experience partnering closely with growth or demand-generation teams• Performance-based design thinker, able to use analytics and performance reporting to inform creative decisions is a plus• Experience in motion design or video production (e.g., After Effects, short-form video) is a plus