Art Director - AI-Driven Brand & Campaign Design

Lucky Strike Entertainment; Miami (FL); Hybrid; USD 80,000 - 130,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401(k) plan

Employee Stock Purchase Program

EAP

Vacation & holidays

Employee discounts

Job summary

Lucky Strike Entertainment is seeking an experienced Art Director for Waterparks & FECs in Miami to lead the visual direction across the brand portfolio, including Castle Park. This senior, hands‑on role shapes identity, creates high‑impact campaigns, and builds scalable design systems for efficient execution.

You will manage one designer, oversee end‑to‑end creative workflow, and partner with cross‑functional teams to ensure on‑brand delivery across digital, print, and in‑park materials.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, or related field
• 6–8+ years of design experience, including 2+ years in a senior/lead role
• Experience across digital, print, and environmental/experiential design
• Experience mentoring junior designers
• Experience scaling design using AI tools

Responsibilities

• Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park
• Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments
• Translate business and marketing objectives into compelling, high‑performing visual storytelling
• Ensure consistency and quality across all creative, maintaining a cohesive brand system
• Develop campaign creative across digital, social, email, web, OOH, and in‑park materials
• Oversee creation of in‑park collateral and ensure alignment with brand standards
• Partner with marketing to bring seasonal, promotional, and always‑on campaigns to life
• Build and maintain scalable design templates and toolkits using AI tools
• Establish design guidelines for efficient execution by designers and external partners
• Mentor one direct report and manage incoming creative requests and timelines
• Collaborate with internal teams and external partners to ensure alignment with channel strategy
• Oversee production across digital, print, and OOH channels

Skills

Portfolio

Adobe Creative Suite

Typography & layout

Design systems

Strategic thinking

Project management

Effective communication

Collaboration

Mentoring

Problem solving

Education

Bachelor’s degree in Graphic Design or related field

Tools

AI design tools

Job description

Lucky Strike Entertainment is seeking an experienced Art Director for Waterparks & FECs in Miami to lead the visual direction across the brand portfolio, including Castle Park. This senior, hands‑on role shapes identity, creates high‑impact campaigns, and builds scalable design systems for efficient execution.

You will manage one designer, oversee end‑to‑end creative workflow, and partner with cross‑functional teams to ensure on‑brand delivery across digital, print, and in‑park materials.