Art Director

Not Your Mother's Haircare; Tampa (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive Compensation

Work-Life Balance

Comprehensive Health Coverage

401(k) with employer match

Paid Parental Leave

Professional Growth support

Wellness Perks

Product Perks

Volunteer Time Off

Monthly Networking Lunch Credit

Job summary

Not Your Mother's Haircare is searching for an Art Director who combines a passion for beauty with sharp design instincts. You will lead a team and manage design quality across campaigns while ensuring every asset resonates with Gen Z audiences. Your responsibilities will include developing omnichannel campaigns and mentoring other designers.

The ideal candidate has over seven years of experience in graphic design or art direction, with expert knowledge of the Adobe Creative Suite. The position also offers various benefits aimed at supporting professional growth and work-life balance.

Qualifications

• 7+ years of experience in graphic design or art direction.
• Strong portfolio demonstrating visual storytelling skills.
• Expert-level proficiency in Adobe Creative Suite.
• Experience leading creative teams and providing feedback.
• Deep understanding of beauty design trends.

Responsibilities

• Own day-to-day design quality and consistency.
• Translate creative vision into design briefs and assets.
• Lead and mentor a team of designers.
• Spearhead omnichannel campaigns focused on Gen Z.
• Collaborate with cross-functional teams.

Skills

Graphic design

Art direction

Brand creative roles

Adobe Creative Suite

Social media content

Collaboration

Job description

Job Summary

We are searching for an Art Director who blends a love of beauty with sharp design instincts, clear creative judgment, and a true passion for mentoring others. This role reports directly to the Creative Director and manages 4 direct reports, serving as the day‑to‑day design lead and quality steward across all brand touchpoints. You’ll be responsible for translating high‑level brand direction into pixel‑perfect executions, providing clear and constructive feedback to the design team, and spearheading campaigns and projects with confidence and independence. You’ll also champion a social‑first mindset, ensuring every idea and asset resonates with Gen Z consumers and feels culturally relevant across platforms. If you’re energized by change, able to pivot priorities without losing focus, and can bring a calm, can‑do attitude to every project (no matter how fast things move), you’ll feel right at home.

Description

Not Your Mother’s – Love for All

• Making Our Mark
• Shaking Things Up

Major Green Flags If You

• Have a real passion for beauty – branding, packaging, product drops, and everything in between
• Love rolling up your sleeves to design, art‑direct, and elevate work in equal measure
• Naturally think in platform‑specific content (what works on TikTok, Reels, and Stories and know how to adapt ideas to each channel while keeping them on‑brand)
• Have an instinct for what makes content scroll‑stopping and packaging shelf‑worthy
• Can provide feedback that is clear, actionable, and elevates the work without micromanaging
• Enjoy mentoring designers and raising the bar for every project, big or small
• Are comfortable taking a campaign from concept to completion without heavy hand‑holding
• Believe brand consistency and creative innovation go hand‑in‑hand

Responsibilities

Creative Leadership & Brand Stewardship

• Serve as the right hand to the Creative Director, owning day‑to‑day design quality and consistency
• Translate creative vision into design briefs, moodboards, and final assets across campaigns, launches, and brand initiatives
• Lead and mentor a team of designers, ensuring work is pixel‑perfect, on‑brand, and delivered on schedule
• Provide timely, constructive feedback that helps designers grow and strengthens the final output
• Collaborate closely with the Director of Creative Operations to keep projects moving efficiently

Campaign Development & Execution

• Spearhead the development of omnichannel campaigns with a social‑first approach, concepting and executing ideas that are optimized for TikTok, Instagram, and emerging platforms where Gen Z discovers and engages with beauty brands
• Ensure all creative work is designed for shareability, trend relevance, and thumb‑stopping impact on social channels
• Concept and art‑direct photo and video shoots that bring products and brand storytelling to life
• Own visual direction for new product launches, including packaging design oversight and go‑to‑market assets
• Create and refine design systems, templates, and brand tools to ensure scalability and alignment

Production & Cross‑Functional Collaboration

• Work with copywriters, marketers, and external partners to develop cohesive creative solutions
• Oversee the preparation of print‑ready and digital‑ready files, ensuring all specs are precise and error‑free
• Partner with the Creative Director to continuously evolve the brand aesthetic in response to trends and consumer insights
• Support the creation of sales tools, retailer materials, and internal brand communications as needed

Bonus If You

• Have experience building or scaling brands from startup to national presence
• Are passionate about packaging design, material innovation, and sensory storytelling
• Bring 2D and 3D rendering expertise to help visualize packaging, merchandising, and creative concepts in a compelling way
• Nerd out over print finishes, color matching, and production spec

Qualifications

• 7+ years of experience in graphic design, art direction, or brand creative roles (beauty or CPG preferred)
• Strong portfolio demonstrating exceptional visual storytelling, campaign development, and design execution
• Expert‑level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience leading creative teams and giving feedback that inspires and guides
• Deep understanding of social and digital content best practices and beauty design trends
• Highly organized, with the ability to balance multiple fast‑moving projects without losing sight of the details
• Excellent communication and collaboration skills, able to partner across teams and present work confidently

Benefits & Perks

At NYM, we believe in supporting your success—professionally, financially, and personally.

• Competitive Compensation designed to reflect your skills and impact
• Work‑Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company‑paid short‑term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave because family always comes first
• Professional Growth supported through our professional development reimbursement program
• Wellness Perks On‑site fitness center and One Pass Select access
• Product Perks Enjoy 60 complimentary products each year
• Annual Beauty & Wellness Credit to invest in yourself
• Volunteer Time Off so you can support the causes that matter most
• Monthly Networking Lunch Credit to stay connected, inspired, and engaged