Area Sales Manager | State College

Shaner Hotels; State College (Centre County); On-site; USD 50,000 - 75,000; Full time

Job summary

Shaner Hotels in State College, PA is seeking a dynamic Sales Executive to develop, manage, and grow business within key market segments. You will identify opportunities, build lasting client relationships, and collaborate with hotel leadership to boost occupancy, ADR, and overall revenue.

The role requires a minimum of four years of progressive hospitality sales experience, strong negotiation and presentation skills, and a bachelor's degree is preferred.

Qualifications

• 4+ years of progressive sales experience in hospitality.
• Proven ability to develop new business and manage key accounts.
• Strong relationship-building, negotiation, presentation, and communication skills.
• Working knowledge of hotel operations and hospitality sales practices.
• Familiarity with sales and marketing tools, CRM platforms, and lead generation strategies.
• Knowledge of the local market and business community is highly desirable.
• High school diploma or equivalent required; Bachelor's degree preferred.
• Bilingual English/Spanish is a plus.
• Ability to interpret operational documents, policies, and BEOs.
• Excellent organizational skills with the ability to manage multiple priorities.

Responsibilities

• Develop, manage, and grow business within assigned market segments to meet or exceed revenue goals.
• Identify and pursue new business opportunities, including corporate accounts, associations, sports teams, tour operators, government agencies, and group business.
• Build and maintain strong relationships with new and existing clients to encourage repeat business and long-term partnerships.
• Collaborate with hotel leadership to develop sales strategies that increase occupancy, ADR, and overall revenue.
• Create and promote seasonal packages, special promotions, and targeted marketing campaigns.
• Represent the hotel at trade shows, networking events, and community organizations to generate new leads.
• Ensure daily sales operations comply with hotel, brand, and company policies and procedures.
• Maintain knowledge of market trends, competitive activity, and local economic conditions.
• Foster communication with General Managers and hotel teams to deliver guest experiences.
• Participate in sales meetings, forecasting, and strategic planning.
• Maintain a flexible schedule, including occasional evenings, weekends, and holidays.

Skills

Relationship building

Negotiation

Presentation skills

Communication skills

CRM platforms

Lead generation

Local market knowledge

Education

Bachelor's degree in Business / Hospitality / Marketing

High school diploma or equivalent

Tools

CRM platforms

Lead generation tools

Job description

Shaner Hotels has an amazing opportunity at our State College Holiday Inn Express located in Williamsburg Square in beautiful State College, PA. Whether you're a fan of the Penn State Nittany Lions, art festivals, outdoor adventures or productive businesses, Holiday Inn Express State College at Williamsburg Square has you covered. This hotel in beautiful State College, PA, is conveniently located off I-99 and only four miles from University Park Airport (SCE). We offer 106 rooms and suites, 860 square feet of meeting space and free hot breakfast every morning—all just minutes to downtown and Penn State University.

Job Description

What You'll Do

• Bring enthusiasm, professionalism, and flexibility to a dynamic hospitality environment.
• Develop, manage, and grow business within assigned market segments to meet or exceed revenue goals.
• Identify and pursue new business opportunities, including corporate accounts, associations, sports teams, tour operators, government agencies, and group business.
• Build and maintain strong relationships with new and existing clients to encourage repeat business and long‑term partnerships.
• Collaborate with hotel leadership to develop sales strategies that increase occupancy, ADR, and overall revenue.
• Create and promote seasonal packages, special promotions, and targeted marketing campaigns to drive business during need periods.
• Represent the hotel at trade shows, networking events, Chamber of Commerce meetings, and community organizations to strengthen brand awareness and generate new leads.
• Ensure all daily sales operations are completed efficiently while maintaining compliance with hotel, brand, and company policies and procedures.
• Maintain current knowledge of market trends, competitive activity, and local economic conditions to identify opportunities for growth.
• Foster strong communication and collaboration with General Managers, department leaders, and hotel teams to deliver exceptional guest experiences.
• Participate in sales meetings, forecasting, and strategic planning.
• Maintain a flexible schedule, including occasional evenings, weekends, and holidays, as business needs require.

Perform other duties as assigned.

What We're Looking For

• Minimum of 4 years of progressive sales experience, preferably within the hospitality industry.
• Proven ability to develop new business, manage key accounts, and consistently achieve sales goals.
• Strong relationship‑building, negotiation, presentation, and communication skills.
• Working knowledge of hotel operations and hospitality sales practices.
• Familiarity with sales and marketing tools, CRM platforms, and lead generation strategies.
• Knowledge of the local market and business community is highly desirable.
• High school diploma or equivalent required; Bachelor's degree in Business, Hospitality Management, Marketing, or a related field preferred.
• Bilingual English/Spanish is a plus.
• Ability to interpret operational documents, policies, procedures, and Banquet Event Orders (BEOs).
• Excellent organizational skills with the ability to manage multiple priorities in a fast‑paced environment.

Knowledge of local attractions, events, and community resources that support hotel sales efforts.

Why Join Us?

• Opportunity to make a direct impact on hotel growth and market success.
• Collaborative leadership team and supportive work environment.
• Career advancement opportunities within a growing hospitality organization.

Competitive compensation and performance‑based incentives.