Area Sales Manager (Southwest US- Food & Beverage Packaging Experience Required)

Winpak; California; On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

Travel coverage

Disability coverage

Voluntary life insurance

AD&D insurance

Tuition assistance

Retirement plans

Employee assistance program

Job summary

Winpak is seeking an Area Sales Manager to support our Food and Beverage team, covering the southwestern United States. You will report to the Regional Sales Manager (West) and drive market development through strategic, consultative selling and multi-channel outreach.

You will identify new opportunities, build long-term client relationships, present Winpak’s value proposition (hardware, consumables, services), and manage orders and pricing while traveling up to 50% of the time.

Qualifications

• 3+ years identifying and pursuing sales opportunities in a food/beverage market.
• 3+ years building long-term client relationships in a B2B environment.
• 2+ years using CRM software to track sales activity and pipeline.
• Able to travel up to 50% of the time to meet clients and attend events.

Responsibilities

• Develop and execute multi-channel market development strategies to identify new customers, markets, and sales opportunities.
• Execute consultative selling, understanding customer challenges and delivering measurable business value.
• Manage customers and territory, including orders, pricing, and coordination with internal teams.
• Travel within the Southwestern US and participate in trade shows and seminars as needed.

Skills

Sales experience

B2B relationships

CRM experience

Travel readiness

Education

Post-secondary education in Business/Marketing/Sales/Packaging/Engineering

Tools

CRM software

Job description

Winpak is seeking an Area Sales Manager to support our Food and Beverage team based out of any of the southwestern States in the USA.

As part of the Sales team, you will report to the Regional Sales Manager (West) and represent Winpak’s image in the marketplace in a highly professional manner. With a focus on strategic, consultative selling and market development, you will be responsible for identifying new business opportunities, understanding customer needs, and positioning Winpak’s integrated value proposition. You would append the teams efforts of going above and beyond to deliver innovative solutions that help our clients’ businesses be successful.

If you believe in the power of teamwork and sharing ideas, take pride in delivering exceptional quality and service, strive to improve the status quo, and are looking to expand your knowledge and network throughout the food/packaging industry – all with an uncanny thirst to win, Winpak might be the place for you!

Key Responsibilities

Market Development & Growth

• Develop and execute multi-channel market development strategies to identify new customers, markets, and sales opportunities through direct prospecting, industry networks, trade shows, and other channels.
• Identify and pursue opportunities to create or grow prospect relationships, and introduce new Winpak solutions.
• Partner with Marketing and other internal teams to leverage campaigns, market insights, and targeted programs to generate qualified sales opportunities.

Consultative & Value-Based Selling

• Execute a consultative sales approach, understanding customer/prospectchallenges and developing solutions that deliver measurable business value.
• Position Winpak’s integrated value proposition, including hardware, consumables, services, and packaging solutions.
• Demonstrate total cost of ownership, ROI, and long-term value to customers rather than relying primarily on price or legacy relationships
• Build multi-level relationships with key customer decision-makers and effectively communicate Winpak’s solutions and value proposition.

Customer & Territory Management

• Ensure customer satisfaction by effectively managing changes in order requirements, timelines, and product specifications within a dynamic industry.
• Prepare and process customer orders to ensure products are produced and shipped according to customer expectations.
• Maintain pricing consistency in line with published guidelines or customer quotations.
• Collaborate with the Winpak Graphics Department to provide relevant information for customer graphic requests.
• Assist in the collection of receivables and ensure accurate and timely completion of expense reports.
• Communicate changes in orders or requirements, such as lead times, product changes, or order size, to both customers and internal teams.
• Address customer complaints promptly and coordinate corrective action with the appropriate personnel.
• Adhere to set budgets and company policies while traveling as necessary within the assigned territory to maximize sales opportunities, provide sales forecasts, and attend trade shows and seminars.

Required Qualifications

• 3+ years of experience in a role that required you to identify and pursue sales opportunities, close deals, and meet or exceed sales targets within a food and beverage market
• 3+ years of experience building long-term client relationships in a business-to-business (B2B) environment.
• 2+ years of experience with Customer Relationship Management (CRM) software to track sales activity, customer interactions, and sales pipeline an asset
• Able to travel as required and as much as 50% of the time to meet with clients, attend trade shows, and oversee sales activities within the assigned territory.

Preferred Qualifications

• Post-secondary education in Business, Marketing, Sales, Packaging, Engineering, or a related field; equivalent combination of education and relevant industry experience
• 3+ years of experience in the packaging industry, with a preference for supporting food and beverage products
• 3+ years of experience collaborating with internal teams (e.g., production, logistics, sales support) to deliver the best outcomes for clients.

Additional Details

• This position requires travel within the Southwestern region of the United States of America
• A valid driver’s license is required for travel purposes.

The salary range for this position is $130,000 - $160,000 annually. Compensation depends on skills and experience, and this is a general guideline.

Why Winpak?

Benefits

• Medical, dental, vision & prescription coverage
• Travel coverage
• Disability coverage
• Voluntary life insurance
• Life and accidental death & dismemberment insurance
• Tuition assistance program
• Retirement savings plans
• A comprehensive employee and family assistance program which includes short term counselling, wellbeing coaching, financial and legal consultations services.

Winpak’s vision is to provide the best packaging solutions for people and planet. We are a leading supplier of innovative packaging solutions, known for providing high-quality products that meet the needs of a variety of industries, including food and beverage, pharmaceuticals, and consumer products. With a commitment to sustainability, safety, and excellence, Winpak continues to grow as a global leader in the packaging industry.

At Winpak, inclusion is one of our core values.We believe that an inclusive culture fosters a sense of belonging, drives innovation, and provides our brand a competitive advantage. Our goal is to create an environment free from harassment and discrimination, and where every individual feels respected, valued, and appreciated.

As an Equal Opportunity Employer,we are committed to an equitable and inclusive recruitment process, evaluating applicants based on merit, capability, and qualifications related to the job - never on identity factors such as race, color, gender, age, sexual orientation, religion, disability, national origin, or any other protected status. To support this commitment, if you require any accommodations during the recruitment process, please let us knowand we will work with you to ensure your needs are met.

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