Area Sales Manager - Foodservice (North East)

Pilgrim’s Shared Services Ltd; Richmond (VA); On-site; USD 50,000 - 80,000; Full time

Job summary

Join a leading food-to-go brand as an Area Sales Manager, driving growth and building relationships in the North East. You'll manage a portfolio of customers, ensuring they are equipped to deliver high-quality food-to-go products. With a competitive salary, bonus scheme, and company car allowance, this role offers you a chance to make a significant impact in a dynamic and collaborative environment. Be part of a team that values innovation and quality, and help bring delicious food options to more people across the region. If you're a motivated sales professional ready for a new challenge, apply now!

Benefits

Company Car Allowance

Enhanced Sick Pay

33 Days Annual Leave

Company Events

Employee Discounts

Qualifications

• Proven field sales performer in foodservice or FMCG.
• Strong communicator with excellent relationship-building skills.

Responsibilities

• Manage and develop relationships with existing customers.
• Drive sales and execute marketing strategies across sectors.

Skills

Sales Performance

Relationship Building

Negotiation Skills

Data Analysis

Self-Motivation

Education

Bachelor's Degree in Business or Related Field

Job description

Location: North East

This is a {Contract Type} , Full Time vacancy that will close in 14 days at 23:59 BST.

My job

Job Title: Area Sales Manager - Foodservice (North East)

Location: North-East England

Join the team that is changing the way the UK eats on the go!

At Rollover, we've built a reputation as the UK's No. 1 hot dog brand by delivering quality, convenience, and innovation to foodservice partners nationwide. As part of Pilgrim's Europe, the No. 1 food manufacturer, we're backed by the strength, scale, and expertise of a global food leader—while staying true to our fast-moving, entrepreneurial roots.

Due to an internal promotion, we are now looking for a passionate and driven Area Sales Manager to lead growth across the North East.

Your Role at Rollover:

You'll be the face of Rollover/Pilgrim's Europe in the North-East area, managing and developing relationships with existing customer portfolio, maximising all opportunities for retention and growth.

Responsibilities include prospecting, qualifying, and closing profitable new business across all customer channels, ensuring full cross-functional alignment.

You will execute the sales & marketing strategy across all sectors & customer groups.

What You'll Be Doing:

• Driving sales (Rate of Sale) and ensuring our partners are fully equipped to deliver high-quality hot food-to-go.
• Installing equipment supported by training in product preparation, equipment use, health & safety, sampling, and merchandising advice.
• Owning the new business pipeline for the region, maintaining appropriate levels of new customer leads through research and cold calling, and following up on company leads promptly.
• Building and leveraging relationships with key customers & decision makers, and collaborating with internal departments to meet company objectives.
• Executing branding, product, & promotional launches as advised by account managers and marketing.
• Completing reports, training, and requests accurately and on time.
• Managing non-ordering / lapsed customers in line with company guidelines.

What We're Looking For:

• Based in or with easy access to the North-East area.
• A proven field sales performer, ideally within foodservice, FMCG, or retail.
• A strong communicator and relationship builder.
• Highly self-motivated and organized, able to work independently and take ownership.
• Ability to analyze data to identify opportunities & risks, with strong negotiation skills and a customer-first mindset.
• Works well both individually & as part of a team.
• Positive ‘can do’ attitude and willingness to learn and develop.

What We Offer:

• A key role in a leading food-to-go brand with big ambitions.
• Competitive salary, bonus scheme, and company car allowance.
• Full support from a dynamic, collaborative team.
• Opportunities for development within Rollover and the wider Pilgrim's Europe.
• Enhanced sick pay, 33 days annual leave including bank holidays, company events, discounts, and more.

Ready to bring the taste of Rollover to more people across the North East?

Apply now and be part of something delicious!

The company

Pilgrim’s Europe produces some of the most iconic brands in the UK and Ireland, including Fridge Raiders, Rollover, Denny, Richmond, Oakhouse, and Moy Park, along with a diverse range of industry-leading own-label products in categories such as fresh pork, lamb, and chicken, working with all major retailers and food service outlets.

Our portfolio includes authentic chilled and frozen ready meals, snacking ranges, added-value, and food service products.

Across Pilgrim’s Europe, we employ 20,000 of the best people in the industry, united by shared core values and a passion for producing high-quality, delicious, and innovative food enjoyed by millions daily in the UK, Ireland, and Europe. Our teams are based in our UK, Moy Park, Pilgrim’s Food Masters, and Shared Services businesses.