Area Sales Manager

Real American Beer; Pennsylvania; On-site; USD 73,000; Full time

Job summary

Real American Beer seeks a dynamic Sales Manager to spearhead its growth trajectory. As the primary driver behind sales strategies, you'll enhance market penetration, develop partnerships with distributors, and ensure product availability across the U.S. This pivotal role demands seasoned expertise in sales within the beverage landscape and a proactive approach to creatively overcoming challenges.

Qualifications

• 5+ years of sales experience in the beer, beverage, or consumer goods industries.
• Strong understanding of distribution models and retail landscape.
• Must have valid driver's license.

Responsibilities

• Develop and execute sales strategies to increase market presence.
• Build relationships with wholesalers and manage commercial plans.
• Provide routine reports through sales performance reviews with senior management.

Skills

Sales Leadership

Negotiation

Analytical Skills

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Excel

PowerPoint

Job description

Become the Sales Powerhouse Behind Our Beer Category Takeover

Real American Beer is on a mission to take over the light beer category. But we can’t do it without a fearless, relentless, and results-driven Sales Manager to lead the charge. We’re looking for someone who’s ready to take the reins, dominate the market and expand our reach to every corner of the country—one cold, crisp can of Real American Beer at a time. Think you have what it takes to sell the most crushable beer in America? Let’s talk.

About the Job

As our Sales Manager, you’ll be the driving force behind Real American Beer’s explosive growth. You’ll develop and execute sales strategies that will not only get Real American Beer into the hands of more people but also cement our position as a leader in the light beer category. You’ll work closely with distributors, retailers and internal teams to make sure Real American Beer is flying off the shelves and into the hands of thirsty Americans everywhere. This is a high-visibility role with a huge impact on our future growth.

Responsibilities

• Build strong business relationships with key wholesalers and internal partners and ensure alignment between Real American and core customers
• Build strategies to drive Real American Beers commercial priorities to deliver results
• Partner with Regional Sales Director, on all issues and sales opportunities, including merchandising, marketing, sales, ride withs and any other relevant plans/actions in the market
• Communicate results, priorities, and programs weekly/monthly with Wholesalers
• Manage Commercial plan development and critical commercial processes, including but not limited to: pricing strategy development & price increase sell-in and volume reviews
• Manage end-to-end Wholesaler Management and relationships, including planning & performance routine/meetings
• Oversee and own the Sales, Share and Financial performance of wholesalers
• Provide routine report-outs through the Sales Performance Reviews with senior management
• Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
• Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business through IRI and VIP reporting
• A proven track record in sales leadership—ideally 3+ years in a senior sales role within the beer or beverage industry
• The ability to think big and execute flawlessly—strategic, but not afraid to roll up your sleeves and hustle
• Strong negotiation skills and the ability to build lasting relationships with retailers and distributors
• A passion for beer, a love for the American spirit and the hustle to make Real American Beer the #1 light beer brand in the U.S.
• Exceptional communication skills and the ability to motivate a high-performing team

Experience & Education

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years of sales experience in the beer, beverage, or consumer goods industries
• A deep understanding of the sales cycle, distribution models, and retail landscape
• Highly self-motivated and results oriented with ability to influence and negotiate with partners
• Strong analytical skills with proficiency in PowerPoint, Excel, Word, syndicated data and internal system tools
• Must have valid driver's license

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing

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