Area Sales Manager

National Beverage Corp; Detroit (MI); On-site; USD 70,000 - 100,000; Full time

Job summary

National Beverage Corp. seeks an Area Sales Manager to drive sales in the Detroit market, directing all activities to hit budgeted case shipments across product lines.

You will build partnerships across teams, leverage Sugar CRM and Microsoft Office, and travel up to 90% to cover organizational service areas. Ideal candidates have 1–2 years of beverage retail sales experience, strong negotiation and presentation skills, and a results-driven, detail-oriented mindset.

Qualifications

• 1-2 years of retail sales experience in the beverage industry.
• Knowledge of professional selling techniques and CRM software.
• Excellent oral and written communications skills (including public speaking).
• Strong interpersonal, sales presentation and merchandising skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).
• Results driven, self-motivated.
• Must be well organized and detail oriented.
• Ability and willingness to work a flexible Full-Time schedule that may include weekends and holidays.
• Must be able to travel (90%) to various locations in organizational service areas.

Responsibilities

• Direct and implement all sales activities in the assigned market area to meet budgeted case shipments across product lines.
• Form and maintain partnerships across organizational boundaries.
• Negotiate to attain annual case shipment commitments and develop relationships.
• Create programs to achieve sales plan volumes and ensure product availability in all channels.
• Analyze market conditions and account activity to enhance market position.
• Prepare budgets and targets; maintain selling expenses.
• Utilize CRM to maintain account information and sales activity.

Skills

Public speaking

Communication skills

Interpersonal skills

Sales presentation

Merchandising skills

Organizational skills

Tools

Sugar CRM

Microsoft Office

Job description

JOB OVERVIEW:

The Area Sales Manager is responsible for the direction and the implementation of all sales activities in the assigned market area to obtain budgeted case shipment levels of all Company product lines.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Able to form and maintain effective partnerships across organizational boundaries.
• Computer literacy required with proficiency in Microsoft Office products, Sugar CRM and on-line marketing / networking sources.
• Maintains knowledge of industry trends.
• Excellent negotiation skills required as typically negotiates in a competitive or adversarial environment.
• Typically expected to provide status reports to Executive Management.
• Consistent execution of calling new and existing accounts
• Develop ongoing revenue generating avenues beyond current portfolio of customers.
• Negotiate effectively to attain the annual case shipment commitment from current customers, while developing relationships and referrals.
• Create effective programs to achieve sales plan volumes.
• Obtain case shipment levels that meet or exceed budgeted levels for all product lines.
• Establish distribution system to ensure adequate product availability in all market channels.
• Analyze competitive performance by monitoring overall market conditions and account activity to enhance market position and anticipate consumer needs.
• Ensure effectiveness of promotions by conducting annual business reviews with clients in a timely manner.
• Prepares budgets and targets; maintains selling expenses in line with assigned budgets.
• Assist in the development of the annual budget and operating plans.
• Utilization of CRM program to maintain account information and sales activity.
• Other duties as assigned by Supervisor.

MINIMUM QUALIFICATIONS:

• 1-2 years of retail sales experience in the beverage industry preferred.
• Knowledge of professional selling techniques and use of CRM software strongly preferred.
• Excellent oral and written communications skills (including public speaking) in English.
• Strong interpersonal, sales presentation and merchandising skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).
• Results driven, self-motivated.
• Must be well organized and detail oriented.
• Ability and willingness to work a flexible Full-Time schedule that may include weekends and holidays.
• Must be able to travel (90%) to various locations in organizational service areas, as required by duties.