Area Sales and Marketing Director

Homestead Healthcare; Sterling Heights (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

Job summary

Parallel Management Group seeks an Area Sales & Marketing Director, a floating, multi-site leadership role supporting Regional Sales across its portfolio of senior living and home care communities. The role travels between locations to provide hands‑on sales and marketing leadership, stabilizing markets and coaching site teams for strong performance.

The ideal candidate has a proven senior living sales leadership background, can rapidly build referral relationships, and drive census, occupancy,

Qualifications

• 5+ years of senior living, home health, or healthcare sales and marketing experience.
• 2+ years in a sales leadership or management role, ideally overseeing multiple locations or a sales team.
• Proven track record of driving census/occupancy growth and meeting sales targets.
• Ability and willingness to travel extensively between locations, including overnight and extended-stay assignments.

Responsibilities

• Serve as interim, floating Sales Director for communities with a leadership vacancy, onboarding gap, or performance shortfall, running day‑to‑day sales operations until a permanent hire is onboarded and ramped.
• Partner with Regional Sales leadership to identify underperforming communities and deploy targeted, on‑site sales and marketing support.
• Build and maintain referral relationships with hospitals, skilled nursing facilities, senior centers, physician offices, home health agencies, DME providers, discharge planners, and social services.
• Meet with prospective residents and family members and guide them through the move‑in and admissions process.
• Review intakes and follow up promptly and consistently with all referral sources; maintain detailed records of all contacts.
• Train, coach, and mentor site‑level sales and marketing staff on referral development, CRM use, and sales best practices.
• Standardize sales processes, KPIs, and reporting across communities to support consistent performance measurement.
• Analyze occupancy, census, and referral funnel data by community to identify trends and recommend action plans.
• Plan and coordinate public affairs and community outreach, including public relations, health fairs, and other events.
• Develop and maintain marketing and communication materials in partnership with the corporate marketing team.
• Maintain strong working knowledge of social media and digital marketing tools to support lead generation at each community.
• Anticipate positive and negative market shifts and competitive pressures, adapting strategy accordingly.
• Develop deep local market knowledge — demographics, competitors, and referral landscape — for each community supported.

Skills

Senior living sales

Sales leadership

Referral relationships

Education

Bachelor's degree or equivalent

Tools

CRM system

Job description

The Area Sales & Marketing Director is a floating, multi-site leadership role supporting Regional Sales across Parallel Management Group's portfolio of senior living and home care communities. Acting as a Sales Director-at-large, this role travels between locations to provide hands‑on sales and marketing leadership — covering communities with a vacant or newly filled Sales Director position, stabilizing underperforming markets, and coaching site-level teams. The ideal candidate is a proven senior living sales leader who can walk into an unfamiliar market, quickly build referral relationships, and drive census, occupancy, and revenue growth with minimal ramp‑up time.

Responsibilities

• Serve as interim, floating Sales Director for communities with a leadership vacancy, onboarding gap, or performance shortfall, running day‑to‑day sales operations until a permanent hire is onboarded and ramped.
• Partner with Regional Sales leadership to identify underperforming communities and deploy targeted, on‑site sales and marketing support.
• Build and maintain referral relationships with hospitals, skilled nursing facilities, senior centers, physician offices, home health agencies, DME providers, discharge planners, and social services.
• Meet with prospective residents and family members and guide them through the move‑in and admissions process.
• Review intakes and follow up promptly and consistently with all referral sources; maintain detailed records of all contacts.
• Train, coach, and mentor site‑level sales and marketing staff on referral development, CRM use, and sales best practices.
• Standardize sales processes, KPIs, and reporting across communities to support consistent performance measurement.
• Analyze occupancy, census, and referral funnel data by community to identify trends and recommend action plans.
• Plan and coordinate public affairs and community outreach, including public relations, health fairs, and other events.
• Develop and maintain marketing and communication materials in partnership with the corporate marketing team.
• Maintain strong working knowledge of social media and digital marketing tools to support lead generation at each community.
• Anticipate positive and negative market shifts and competitive pressures, adapting strategy accordingly.
• Develop deep local market knowledge — demographics, competitors, and referral landscape — for each community supported.

Qualifications

• 5+ years of senior living, home health, or healthcare sales and marketing experience, including building and managing referral relationships. (Required)
• 2+ years in a sales leadership or management role, ideally overseeing multiple locations or a sales team. (Required)
• Proven track record of driving census/occupancy growth and meeting sales targets. (Required)
• Ability and willingness to travel extensively between locations, including overnight and extended‑stay assignments. (Required)
• Valid driver's license and a dependable, insured vehicle. (Required)
• Strong knowledge of social media platforms and CRM or referral‑tracking systems.
• Self‑motivated, adaptable, and comfortable operating independently across multiple markets.
• Excellent relationship‑building, communication, and presentation skills.
• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field preferred; equivalent experience will be considered.

License or certification

• Driver's License (Required)

Benefits

• Medical, dental, and vision insurance
• Paid time off