Area Sales and Marketing Director

Homestead Healthcare; Rochester (MI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

Job summary

The Area Sales & Marketing Director at Parallel Management Group serves as a floating, multi-site sales and marketing leader across senior living and home care communities. Travel between locations to cover vacancies, stabilize markets, and coach site teams.

Ideal candidates bring senior living sales leadership experience, strong referral-network skills, and a proven ability to grow census, occupancy, and revenues with minimal ramp-up time.

Qualifications

• 5+ years of senior living, home health, or healthcare sales and marketing experience.
• 2+ years in a sales leadership or management role overseeing multiple locations.
• Proven track record of driving census/occupancy growth and meeting sales targets.
• Ability and willingness to travel extensively between locations.
• Valid driver's license and insured vehicle.
• Strong knowledge of social media platforms and CRM or referral-tracking systems.
• Self-motivated, adaptable, and independent across multiple markets.
• Excellent relationship-building, communication, and presentation skills.

Responsibilities

• Serve as interim, floating Sales Director for communities with leadership vacancy or performance shortfalls.
• Partner with Regional Sales leadership to identify underperforming communities and deploy on-site sales and marketing support.
• Build and maintain referral relationships with hospitals, SNFs, senior centers, physicians, home health agencies, DME providers, discharge planners, and social services.
• Meet with prospective residents and families and guide admission processes.
• Review intakes and follow up promptly with referral sources; maintain detailed records.
• Train and mentor site-level sales and marketing staff on referral development and CRM use.
• Standardize sales processes, KPIs, and reporting across communities to support performance measurement.
• Analyze occupancy, census, and referral funnel data to identify trends and action plans.
• Plan and coordinate public affairs and community outreach, including events and PR.
• Develop and maintain marketing materials in partnership with corporate marketing.
• Maintain knowledge of social media and digital marketing to support lead generation.

Skills

Senior living sales leadership

Referral relationships

Census/occupancy growth

Travel between locations

CRM familiarity

Communication skills

Education

Bachelor's degree in Marketing/Business/Healthcare Administration

Tools

CRM systems

Job description

The Area Sales & Marketing Director is a floating, multi-site leadership role supporting Regional Sales across Parallel Management Group's portfolio of senior living and home care communities. Acting as a Sales Director-at-large, this role travels between locations to provide hands‑on sales and marketing leadership — covering communities with a vacant or newly filled Sales Director position, stabilizing underperforming markets, and coaching site-level teams. The ideal candidate is a proven senior living sales leader who can walk into an unfamiliar market, quickly build referral relationships, and drive census, occupancy, and revenue growth with minimal ramp‑up time.

Responsibilities

• Serve as interim, floating Sales Director for communities with a leadership vacancy, onboarding gap, or performance shortfall, running day‑to‑day sales operations until a permanent hire is onboarded and ramped.
• Partner with Regional Sales leadership to identify underperforming communities and deploy targeted, on‑site sales and marketing support.
• Build and maintain referral relationships with hospitals, skilled nursing facilities, senior centers, physician offices, home health agencies, DME providers, discharge planners, and social services.
• Meet with prospective residents and family members and guide them through the move‑in and admissions process.
• Review intakes and follow up promptly and consistently with all referral sources; maintain detailed records of all contacts.
• Train, coach, and mentor site‑level sales and marketing staff on referral development, CRM use, and sales best practices.
• Standardize sales processes, KPIs, and reporting across communities to support consistent performance measurement.
• Analyze occupancy, census, and referral funnel data by community to identify trends and recommend action plans.
• Plan and coordinate public affairs and community outreach, including public relations, health fairs, and other events.
• Develop and maintain marketing and communication materials in partnership with the corporate marketing team.
• Maintain strong working knowledge of social media and digital marketing tools to support lead generation at each community.
• Anticipate positive and negative market shifts and competitive pressures, adapting strategy accordingly.
• Develop deep local market knowledge — demographics, competitors, and referral landscape — for each community supported.

Qualifications

• 5+ years of senior living, home health, or healthcare sales and marketing experience, including building and managing referral relationships. (Required)
• 2+ years in a sales leadership or management role, ideally overseeing multiple locations or a sales team. (Required)
• Proven track record of driving census/occupancy growth and meeting sales targets. (Required)
• Ability and willingness to travel extensively between locations, including overnight and extended‑stay assignments. (Required)
• Valid driver's license and a dependable, insured vehicle. (Required)
• Strong knowledge of social media platforms and CRM or referral‑tracking systems.
• Self‑motivated, adaptable, and comfortable operating independently across multiple markets.
• Excellent relationship‑building, communication, and presentation skills.
• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field preferred; equivalent experience will be considered.

License or certification

• Driver's License (Required)

Benefits

• Medical, dental, and vision insurance
• Paid time off