Area Manager - 375 Park Ave - Upstate New York

Sazerac; New York (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

401K

Paid time off

Job summary

Sazerac is seeking an Area Manager for the New York territory who will lead brand-building initiatives with distributors and retailers. This field-based role requires strong execution, relationship-building with partners, and the ability to drive both on- and off-premise activations across the 375 Park Avenue Spirits portfolio.

The position emphasizes visiting accounts, coordinating with distributor teams, and rolling out national programs locally.

Qualifications

• 3+ years of adult beverage experience (spirits required; no non-alc or general CPG).
• Strong on-premise and/or off-premise execution background.
• Proven ability to work independently and manage ambiguity.
• Willingness to work nights/weekends as needed.
• Valid driver’s license and ability to travel throughout the NY territory.
• High school diploma or GED.
• Strong presentation and communication skills.
• Demonstrated ability to plan, prioritize, and manage territory activities effectively.
• At least 21 years of age.

Responsibilities

• Build and grow key accounts across the territory, ensuring strong execution in distribution, programming, education, staff training, and in-market visibility.
• Partner closely with distributor sales teams, working independently to develop productive relationships and increase brand share of mind.
• Execute national brand programs locally, ensuring consistent and effective market rollout.
• Drive on- and off-premise execution, including menu placements, back-bar presence, displays, merchandising, and points of distribution.
• Lead and participate in GSMs, sales meetings, and brand launches to educate distributor partners and customers.
• Support annual planning efforts through collaboration and market input.
• Manage local POS ordering, allocation, and in-market execution.
• Plan and conduct regular distributor ride-withs and work-withs.
• Execute retail tastings and sampling events to build trial, awareness, and visibility.
• Monitor and report on market conditions, including distribution, pricing, displays, out-of-stocks, and competitive activity.
• Manage territory activities within established T&E and A&P budgets.

Skills

Adult beverage exp

Territory sales

Independent working

Travel readiness

Evenings/weekends

Communication skills

MS Office

Education

Bachelor's degree

Tools

Microsoft Office 365

Job description

Sazerac Company Overview

375 Park Avenue Spirits was founded in 1981 and, in early 2015, became an independent subsidiary inside the Sazerac Company and, most recently, a fully integrated specialized branch in Sazerac. The company specializes in superior brands from around the world that drive innovation within their category.

The 375 Park Avenue Spirits portfolio spans the premium- to luxury-spirit categories and includes numerous expressions from leading international producers: Marie Brizard brands, La Martiniquaise brands, J.P. Wiser's® Canadian Whisky, Novo Fogo Cachaça, Kaiyo Whisky, Kelt Cognac, Dunville’s Irish Whiskey, Devil's River Whiskey, Castarède and Saint-Vivant Armagnacs, Antica Sambuca, Limoncello Rossi D'Asiago, Dolce Nero Espresso Liqueur, Warner's Gin, Scapegrace Gin, Inverroche Gin, Hooghoudt Genever, Tromba Tequila, Mizu Shochu, Ming River Baijiu, Peligroso Tequila, Rain Vodka, Sesión Tequila, SOHO Lychee Liqueur, Becherovka Liqueur, Jung & Wulff, Anora brands, and Wahaka Mezcal.

By aligning with brands that embrace 375 Park Avenue Spirits' values and vision, the company has created an environment of growth for supplier partners in the domestic market. In addition, 375 Park has forged relationships with over 35 countries and exports select brands worldwide.

Company/Location Overview

Why Sazerac?

• Innovative and Forward-Thinking:Join a company that values innovation and excellence and is driving the future of the beverage industry.


• Rich Tradition:Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.


• Collaborative Environment:Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.


• Career Growth:Benefit from continuous learning opportunities and career development programs to advance your career.

Job Description/Responsibilities

The 375 Park Avenue Spirits Area Manager is a driven, self-motivated, and solution-oriented sales professional with strong in-market execution capabilities and a passion for building brands at the account level. This role is responsible for executing 375 Park Avenue Spirits’ brand-building programs and initiatives.

This is a field-based sales position accountable for achieving annual depletion and net sales value targets across the full 375 Park Avenue Spirits portfolio. Success in this role is achieved through the development and maintenance of strong working relationships with distributor partners, account managers and buyers, key retail accounts, and state agency personnel, where applicable.

Key Responsibilities (job responsibilities may vary by state depending on regulatory and compliance standards for the state):

• Build and grow key accounts across the territory, ensuring strong execution in distribution, programming, education, staff training, and in-market visibility.


• Partner closely with distributor sales teams, working independently to develop productive relationships and increase brand share of mind.


• Execute national brand programs locally, ensuring consistent and effective market rollout.


• Drive on- and off-premise execution, including menu placements, back-bar presence, displays, merchandising, and points of distribution.


• Lead and participate in GSMs, sales meetings, and brand launches to educate distributor partners and customers.


• Support annual planning efforts through collaboration and market input.


• Manage local POS ordering, allocation, and in-market execution.


• Plan and conduct regular distributor ride-withs and work-withs.


• Execute retail tastings and sampling events to build trial, awareness, and visibility.


• Monitor and report on market conditions, including distribution, pricing, displays, out-of-stocks, and competitive activity.


• Manage territory activities within established T&E and A&P budgets.

Qualifications/Requirements

Required

• 3+ years of adult beverage experience (spirits required; no non-alc or general CPG)


• Strong on-premise and/or off-premise execution background


• Proven ability to work independently and manage ambiguity


• Comfortable with frequent change and evolving priorities


• Valid driver’s license and ability to travel throughout the NY territory


• Willingness to work nights/weekends as needed


• High school diploma or GED


• Strong presentation and communication skills


• Microsoft O365 proficiency and social media fluency


• Demonstrated ability to plan, prioritize, and manage territory activities effectively


• At least 21 years of age


• travel upstate monthly

Preferred

• Bachelor's Degree


• Experience with craft or boutique spirits, emerging brands, or beer distributors with spirits exposure

Physical

• Standing for an extended period of time




• Ability to pick up and/or move objects up to 35 pounds without assistance




• Ascend or descend stairs




• Ability to drive and visit multiple accounts in one day




• Strong communication skills

#LI-KG1

Culture and Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $80,000 - $120,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.