Area Leader - Southeast

Cerapedics Inc.

Westminster (CO)

On-site

USD 200,000 - 250,000

Full time

14 days+

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Benefits offered by this job

Medical and dental insurance

Group life insurance

401k matching

Long-term disability

Paid time off

Job summary

A medical device company based in Westminster, CO is seeking an experienced Area Leader to drive commercial strategy and ensure revenue growth in the Southeast region. The ideal candidate will have extensive sales leadership experience in the healthcare market, ideally within spine or spinal biologics. Responsibilities include developing sales plans, monitoring performance, and coaching team members to exceed expectations. This role offers a competitive salary and generous benefits including 401k matching and potential bonuses.

Qualifications

Must communicate effectively in individual and group situations.
Experience in the medical device industry and team leading.
Ability to analyze and resolve work problems.

Responsibilities

Execute the commercial strategy within the Area.
Develop Area-level sales plans aligned with national objectives.
Monitor performance trends and implement corrective actions.
Build relationships with key surgeons and hospital stakeholders.
Coach and develop sales leadership talent.

Skills

Leadership skills

Communication skills

Decision-making

Planning

Problem-solving

Microsoft Office proficiency

Education

Bachelor’s degree (B.S. or B.A.)

10-15+ years of progressive sales leadership experience

Tools

Sales analytics tools (e.g., HubSpot)

Job description

Cerapedics is a global, commercial‑stage ortho‑biologics company that aspires to transform the standard of care for bone repair, healing bones faster and at higher rates, without compromising safety, so that patients can live their healthiest life. Bone grafts, including Cerapedics’ products, are used in over four million annual spine, orthopedics, trauma and interventional procedures worldwide. Cerapedics’ product, i‑FACTOR, is FDA PMA approved for cervical use in the United States. Cerapedics’ next‑generation product is currently being evaluated in lumbar interbody fusion through ASPIRE, a pivotal FDA IDE study and has been granted a Breakthrough Device Designation by the FDA. Cerapedics is headquartered in Westminster, CO.

OVERVIEW

Healing lives through bone repair – this mission is what inspires us every day. If that is inspiring to you as well, consider joining us as an Area Leader for the Southeast region.

The Area Leader is a senior sales leader responsible for executing the commercial strategy within an assigned geographic Area to achieve revenue growth, market expansion, and customer satisfaction goals. This role provides leadership and oversight to all commercial roles within the Area, including Regional Sales Managers, Direct Sales Representatives, and Clinical Sales Representatives, ensuring alignment, accountability, and consistent execution. The Area Leader is accountable for forecasting accuracy, quota attainment, talent development, and aligning the team to national strategic priorities.

SPECIFIC FUNCTIONS AND RESPONSIBILITIES

Drive consistent quota attainment across the Area; ensure accurate and timely submission of sales forecasts.
Develop Area‑level sales plans that align with national objectives and clearly communicate targets and expectations to the field.
Monitor performance trends and implement corrective actions proactively.
Ensure effective use of company resources including MedEd, marketing assets, virtual training, and advance education to drive product awareness and accelerate adoption.
Partner closely with Marketing, Medical Education, and Sales Training to optimize execution of FUSE, FOCUSE, PhD programs, and other key initiatives.
Reinforce expectations and accountability for activity‑based performance.
Build and strengthen relationships with key surgeons, hospital stakeholders, sales agents, and distributors.
Oversee team engagement strategies, ensuring meaningful participation in surgeon dinners, conferences, and hospital QBRs.
Partner with field teams to gather actionable customer insights and competitive intelligence.

PERFORMANCE MANAGEMENT & TALENT DEVELOPMENT

Hold sales team accountable for delivering results that align with company strategy, not exception‑based management.
Coach, mentor, and develop sales leadership talent; drive succession planning and maintain a strong pipeline of future leaders.
Address underperformance directly by implementing performance improvement plans or making necessary personnel decisions.
Communicate financial expectations clearly and consistently.

STRATEGIC COMMUNICATION & STORYTELLING

Clearly articulate the Area’s commercial strategy, performance drivers, and territory plans to internal and external stakeholders.
Ensure consistent utilization of sales tools (e.g. HubSpot) and accurate, timely data entry across the entire team.
Support the creation and delivery of plan exercises and quarterly business reviews.

TEAM LEADERSHIP & CROSS‑FUNCTIONAL COLLABORATION

Provide strong leadership that promotes alignment, transparency, accountability, and high performance.
Collaborate cross‑functionally with Marketing, Operations, Medical Affairs, Sales Operations, and other internal business units to support execution and solve complex problems.
Foster a culture of integrity, compliance, and disciplined selling.
Recruit and coordinate the training and selling activities of distributors, 1099 Independent sales agents, and direct sales representatives.
Manage sales team to meet or exceed area sales objectives.
Establish sales objectives by creating a sales plan and quota for area in support of national objectives.
Build and maintain relationships with key surgeons and hospital customers.
Collect customer and competitor intelligence.

POSITION REQUIREMENTS

Must be able to effectively communicate (both verbally and in writing) in individual and group situations.
Leadership skills, including mentoring and team building.
Extensive objective and subjective decision‑making, and use of judgment in non‑routine situations.
Extensive planning and prioritizing.
Ability to analyze and resolve work problems.
Computer literate with knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.

EDUCATION AND PREFERRED TRAINING REQUIREMENTS

Bachelor’s degree (B.S. or B.A.).
10‑15+ years of progressive sales leadership experience in the medical device industry, with at least 7 years of experience in spine or spinal biologics and 5 years of experience in core spine.
Prior experience leading a region or area with revenue in the range of $15 M to $30 M.
Success building, developing, and leading results‑focused teams with a strong performance culture – and the ability to be coached through the process.
Direct sales leadership of a team greater than 10 people with manager of manager experience.
Proven ability to execute a sales cadence (leveraging sales analytics) and then articulate both the plan – and needs – to executive leadership to allow the organization to exceed goals.

WORK CONDITION / PHYSICAL DEMANDS

This position requires the incumbent to regularly utilize written and verbal communication skills, including active listening and speaking clearly and concisely.
This position requires the incumbent to experience periods of prolonged sitting and to occasionally stand, walk, carry items, climb, reach, and lift up to 20 lbs.
This position requires the incumbent to operate office equipment such as telephones, computers, fax machines, copiers, and to grasp objects utilizing manual dexterity including hand/finger coordination.

TRAVEL REQUIREMENTS

50‑70% at times

BENEFITS / COMPENSATION

Medical and dental insurance, group life insurance, 401k matching, long‑term disability, potential target bonus, paid time off.

SALARY RANGE

$200,000 – $250,000

TARGET ANNUAL BONUS

Generous sales bonus target

EEO STATEMENT

Cerapedics is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Seniority Level