Area Leader of Marketing - North Houston

Raising Canes; The Woodlands (TX); On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking an Area Leader of Marketing to spearhead local marketing efforts across multiple restaurants. This dynamic role involves leveraging market expertise to create impactful marketing strategies, fostering community relationships, and ensuring brand consistency. The ideal candidate will thrive in a fast-paced environment, balancing strategic planning with hands-on execution. With a focus on growth and community engagement, this position offers a unique opportunity to make a significant impact in a vibrant and supportive culture. If you are passionate about marketing and community building, this role is perfect for you.

Qualifications

• 3+ years of marketing experience in a multi-unit restaurant or retail environment.
• Detail-oriented with strong written and verbal communication skills.

Responsibilities

• Acts as market expert, creating and executing marketing plans.
• Leads community involvement and sponsorship management.
• Prepares business reports detailing marketing impact.

Skills

Marketing Experience

Communication Skills

Negotiation Skills

Organizational Skills

Detail-oriented

Self-driven

Education

Bachelor's Degree in Marketing & Communications

Relevant Experience in Field Marketing

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Company Description

*Candidates must live in or relocate to market*

At Raising Cane’s Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.

Your Role at Raising Cane’s:

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.

The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.

Your Impact and Responsibilities:

• Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans.
• Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community.
• Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated area.
• Leads on- and off-site market-level activities that support the brand and local community.
• Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system.
• Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations.
• Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support.
• Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits.
• Directly supports restaurants within the area with all marketing-related activities and questions.
• Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market.
• Supports activations and activities planned at the support office level as needed.
• Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
• Provides feedback to the RSO on campaigns, programs, and tools.

Requirements for Success:

• 3+ years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
• Able to work effectively and efficiently both independently and collaboratively.
• Microsoft proficient: Excel, PowerPoint and Word.
• Able to travel up to 80% within the designated area and required to live within the assigned area.
• Able to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants within the market.
• Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role.

All your information will be kept confidential according to EEO guidelines.