Area Director of Business Development - Hospice

Gentiva; Pensacola (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Medical Insurance

Mileage Reimbursement

Paid Time Off

7 Paid Holidays

Wellness Programs

Tuition Assistance

CEUs

Life Insurance

Long-Term Disability Insurance

Voluntary Benefits

Job summary

Gentiva seeks an Area Director of Business Development to lead sales strategy and manage a team across a hospice territory. You will drive census growth, optimize sales performance, and build strategic partnerships with referral sources while collaborating with clinical and executive teams for smooth patient onboarding.

The role entails field leadership, coaching, and travel across the defined territory to cultivate relationships, monitor metrics, and advance growth aligned with company goals.

Qualifications

• Minimum 3 years of direct sales experience in healthcare service industry.
• 1+ years of healthcare sales leadership experience.
• Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships.
• Experience using CRM systems and Microsoft Office.
• Prior experience with HomeCare HomeBase (HCHB) preferred.
• Top-performer with a track record of growth in a metrics-driven environment.

Responsibilities

• Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management.
• Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets.
• Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach.
• Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy.
• Provide regular field coaching, joint sales calls, and ongoing professional development to your team.
• Maintain continuity with existing referral partners while actively pursuing new market opportunities.
• Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients.
• Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships.
• Monitor compliance with sales methodologies, performance metrics, and regulatory requirements.
• Support and implement short- and long-range growth goals aligned with company initiatives.

Skills

Healthcare sales leadership

Team leadership

Referral development

CRM proficiency

Data analysis

Education

Bachelor's degree in Healthcare Administration or related field

Tools

HomeCare HomeBase (HCHB)

CRM software

Microsoft Excel

PowerPoint

Job description

Overview

Drive Growth. Lead Teams. Make a Difference.

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

What You’ll Do:

• Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management

• Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets

• Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach

• Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy

• Provide regular field coaching, joint sales calls, and ongoing professional development to your team

• Maintain continuity with existing referral partners while actively pursuing new market opportunities

• Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients

• Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships

• Monitor compliance with sales methodologies, performance metrics, and regulatory requirements

• Support and implement short- and long-range growth goals aligned with company initiatives

About You

Education:

• Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)

Experience:

• Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)

• 1+ years of healthcare sales leadership experience required

• Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships

• Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)

• Prior experience with HomeCare HomeBase (HCHB) preferred

• A top-performer with a track record of achieving growth goals in a metrics-driven environment

Other Requirements:

• Valid driver’s license and auto insurance (travel required across assigned territory)

• Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position

• Employee must meet minimum requirements to be eligible for benefits

• Where applicable, employee must meet state specific requirements

• We are proud to be an EEO employer

• We maintain a drug-free workplace

Step into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.