Area Admissions & Marketing Director

Cascades Healthcare; Crawford (NE); On-site; USD 30,000 - 52,000; Full time

Benefits offered by this job

401(k) with company match

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Job summary

Cascades Healthcare seeks an Area Admissions & Marketing Director to lead admissions, marketing and census development across Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. You will build referral partnerships, collaborate with facility leadership, and create outreach strategies to achieve census goals while delivering a positive resident experience.

You will oversee marketing materials, coordinate admissions with clinical teams, and represent the facilities at community

Qualifications

• Bachelor's degree preferred.
• 2–3 years healthcare sales or marketing experience preferred.
• Strong communication and customer service skills.
• Knowledge of medical terminology and insurance processes preferred.
• Proficient with computers and MS Office; experience with EHR and CRM systems.

Responsibilities

• Lead the admissions process from inquiry through move-in, ensuring a smooth experience for residents and families.
• Build and maintain referral partnerships with hospitals, physicians, case managers, discharge planners, home health agencies, and community organizations.
• Grow and maintain census through outreach, relationship-building, and strategic marketing initiatives.
• Coordinate admissions with clinical teams, screening candidates for appropriate placement with facility leadership.
• Conduct facility tours, educate families on services, and represent the facility at community events and networking opportunities.
• Create and maintain marketing materials while supporting advertising efforts and brand awareness.
• Track admissions, discharges, referrals, inquiries, and census trends to identify growth opportunities.
• Complete admission paperwork, maintain accurate EMR documentation, and ensure compliance with confidentiality standards.
• Deliver excellent customer service through daily interactions, quality assurance rounds, and cross-department communication.
• Evaluate insurance coverage and reimbursement guidelines, including Medicare, Medicaid, and Managed Care, to support the admissions process

Skills

Healthcare sales/marketing

Relationship building

Communication skills

CRM systems

Microsoft Office

EHR proficiency

Education

Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field

Tools

CRM systems

EHR

Job description

Area Admissions & Marketing Director | Cascades at Skyview, Hemingford Care Center & Ponderosa Villa

Cascades Healthcare is seeking an Area Admissions & Marketing Director to support three of our Nebraska communities: Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. This position works between all three facilities, leading admissions, marketing, and census development efforts across the region.

In this role, you'll build strong referral partnerships, collaborate with facility leadership, and create a seamless admissions experience for residents and their families. You'll develop outreach strategies, strengthen community relationships, and help each community achieve its census goals while ensuring a positive experience for every prospective resident.

At Cascades Healthcare, we're committed to delivering exceptional short-term rehabilitation and long-term care while fostering a workplace built on teamwork, integrity, and growth. If you enjoy building relationships, making an impact, and supporting multiple communities, we'd love to connect with you.

What you'll do:

• Lead the admissions process from inquiry through move-in, ensuring a smooth experience for residents and families.
• Build and maintain referral partnerships with hospitals, physicians, case managers, discharge planners, home health agencies, and community organizations.
• Grow and maintain census through outreach, relationship-building, and strategic marketing initiatives.
• Coordinate admissions with clinical teams, screening candidates for appropriate placement with facility leadership.
• Conduct facility tours, educate families on services, and represent the facility at community events and networking opportunities.
• Create and maintain marketing materials while supporting advertising efforts and brand awareness.
• Track admissions, discharges, referrals, inquiries, and census trends to identify growth opportunities.
• Complete admission paperwork, maintain accurate EMR documentation, and ensure compliance with confidentiality standards.
• Deliver excellent customer service through daily interactions, quality assurance rounds, and cross-department communication.
• Evaluate insurance coverage and reimbursement guidelines, including Medicare, Medicaid, and Managed Care, to support the admissions process

What we offer:

• Competitive hourly pay based on experience
• 401(k) with company match
• Medical, dental, vision, and life insurance options
• Generous paid time off (PTO)

What we're looking for:

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field preferred.
• Two to three years of healthcare sales or marketing experience preferred; long-term care or skilled nursing experience strongly preferred.
• Strong communication, customer service, interpersonal, and relationship-building skills with a compassionate approach.
• Knowledge of medical terminology, insurance processes, Medicare, Medicaid, and managed care preferred.
• Proficient with computers, Microsoft Office, Electronic Health Record (EHR), and CRM systems.
• Experience with medical billing, data entry, and maintaining accurate records preferred.
• Self-motivated, organized, and able to manage multiple priorities independently.
• Ability to read, write, and communicate effectively in English.
• Ability to lift, push, or pull up to 50 lbs. and perform duties requiring adequate vision and hearing, with or without reasonable accommodation.
• May be exposed to communicable illnesses and bodily fluids in a healthcare environment.

Why us:

Our Marketers care for a geriatric population that depends on consistent, knowledgeable, and compassionate care. We value teamwork, respect, and professional development-and we're proud of the supportive environment we've built.