Applications & Marketing Lead for Product Launches

Texas Instruments; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Texas Instruments in Dallas seeks a Marketing & Applications Manager to lead the technical support team and drive product marketing programs.

You will develop marketing strategies, support product launches, and ensure product specifications and applications meet customer needs while coordinating with design and systems engineering.

This is a people‑manager role requiring strong communication, stakeholder management, and the ability to work across functions to deliver results.

Qualifications

• A bachelor’s degree in electrical engineering is required.
• Minimum 5 years of relevant experience.

Responsibilities

• Lead the technical support staff for sales and customers.
• Develop and direct company marketing programs and product launches.
• Coordinate with design and systems engineering on product reliability and market requirements.
• Assess markets and define promotional activities for product lines.

Skills

Stakeholder relationships

Verbal & written communication

Interpersonal skills

Analytical skills

Problem solving

Team collaboration

Initiative

Time management

Education

Bachelor's degree in electrical engineering

Job description

Texas Instruments in Dallas seeks a Marketing & Applications Manager to lead the technical support team and drive product marketing programs.

You will develop marketing strategies, support product launches, and ensure product specifications and applications meet customer needs while coordinating with design and systems engineering.

This is a people‑manager role requiring strong communication, stakeholder management, and the ability to work across functions to deliver results.