Application Developer IV (Salesforce and Epic)

Geisinger; Rutherford (NJ); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading healthcare provider is seeking a Senior Application Developer to design and implement marketing workflows with a focus on Salesforce platforms. Applicants should have extensive experience in application development and a strong understanding of marketing technologies. The role allows for remote work and offers competitive healthcare benefits from day one.

Benefits

Healthcare benefits

Collaborative work environment

Diversity and inclusion initiatives

Qualifications

• 5+ years of experience in development.
• Strong understanding of developer best practices.
• Experience with a variety of development tools and technologies.

Responsibilities

• Design, develop, and maintain solutions using Salesforce Marketing Cloud.
• Integrate and manage customer data using Salesforce Data Cloud.
• Build and optimize automated marketing content and campaigns.

Skills

Salesforce Data Cloud

Salesforce Marketing Cloud

Object-oriented programming

Problem-solving

Analytical skills

Education

Bachelor's degree in computer science or a related field

High School Diploma or Equivalent (GED)

Tools

MuleSoft

Salesforce APIs

AWS

Job description

Location:

Work from home (Pennsylvania)

Shift:

Days (United States of America)

Scheduled Weekly Hours:

40

Worker Type:

Regular

Exemption Status:

Yes

Job Summary:

We are seeking a Senior Application Developer with deep expertise in marketing technology platforms, particularly Salesforce Data Cloud and Marketing Cloud. This role will focus on designing, developing, and optimizing marketing workflows, customer data integration and harmonization, and campaign execution strategies and personalized digital experiences. This resource will also support Epic Cheers campaigns and corresponding CallHub call management configuration, to drive personalized outreach and engagement. While Epic analyst experience is preferred in the ideal candidate, it is not required.

This posting reflects an opening for an Application Developer IV and we are seeking candidates for that position. Geisinger reserves the right to consider applicants for higher levels of this role to include an Application Developer V based on their skills, qualifications, and experience. We encourage all qualified individuals to apply.

Job Duties:

• Design, develop, and maintain solutions using Salesforce Marketing Cloud, including Automation Studio, Journey Builder, and Email Studio.
• Integrate and manage customer data using Salesforce Data Cloud, ensuring accurate segmentation and personalization
• Build and optimize automated marketing dynamic content, workflows and triggered campaignsacross multiple channels.
• Collaborate with marketing stakeholdersto translate campaign requirements into scalable technical solutions.
• Show a strong understanding of identity resolution principles and leveragebehavioral data through personalization tools
• Develop and maintain APIs and data pipelines between Salesforce platforms and external systems including Epic, Mulesoft, AWS, Luma, etc.
• Monitor campaign performance and provide technical insights to improve effectiveness, such as enhancing website visitor capture.
• Participate in all phases of the application development lifecycle, from requirements gathering to deployment and support.
• Troubleshoot and resolve complex technical issues across platforms such as Marketing Cloud, Data Cloud and Healthcloud
• Conduct code reviews, unit testing, and performance tuning.
• Document technical solutions and provide training to team members.
• Mentor junior developers and contribute to team knowledge sharing.
• Support the configuration andexecution of Epic Cheers Campaigns, ensuring alignmentwith patient engagement strategies based on patient data, preferences, and engagement history.
• Iterate and maintain Epic CallHuband Next Best Actions to compliment patient engagement to enable coordinated outreach and tracking.

Work is typically performed in an office or remote environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

*Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years; Master’s Degree = 6 years).

Position Details:

Requirements:

• Bachelor's degree in computer science or a related field (preferred)

• 5+ years of experience in development

• Strong understanding of developer best practices and Object-oriented programming

• Experience with a variety of development tools and technologies

• Excellent problem-solving and analytical skills

• Ability to work independently and as part of a team

Highly Preferred Qualifications:

• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.

• Proficiency in Salesforce Data Cloud (formerly Customer Data Platform)for unifying customer profiles, segmentation, and real-time personalization.

• Experience creating Boolean logic, conditional statements, and trigger criteria to define inclusion and exclusion criteria for audience building

• Working knowledge of Epic Cheers CRM, with a focus on patient engagement workflows, campaign management, and integration with healthcare systems.

• Experience designing and executing cross-channel marketing campaignsusing first-party data and behavioral insights.

• Strong understanding of data integration and synchronizationbetween Epic, Salesforce, and external Martech platforms.

• Familiarity with HIPAA-compliant marketing practicesand patient data privacy regulations.

• Ability to collaborate with cross-functional teams including IT, marketing, and clinical operations to drive personalized engagement strategies.

• Experience with APIs andWeb Services (REST/SOAP/Bulk), ETL tools, or middleware(e.g., MuleSoft, Informatica, AWS Glue) for data flow between Epic and Salesforce ecosystems.

• Prior experience in healthcare marketing or patient engagementis highly desirable.

Desired Qualifications:

• 8+ years of experience in Salesforce and/or Epic development

• Digital healthcare knowledge, especially Healthinsurance (Payor) business domain knowledge isan immense valueadd

• Experience with any Epic applications (Cadence, Ambulatory, Resolute, etc) with Certification or Proficiency credentials is a plus.

• Experience with Managed package and unlocked package development.

• Experience with Lightning Components, Design System, APEX Classes,SOQL, SOSL, Triggers, Aura, and Flow.

• Experience withSalesforce Tableau CRM (Einstein Analytics) andVlocity Omnistudio product suit implementation experience.

• Certification in Salesforce Marketing Cloud Consultantor Salesforce Data Cloud Specialistis a plus.

Education:

High School Diploma or Equivalent (GED)- (Required)

Experience:

Minimum of 10 years-Relevant experience* (Required)

Certification(s) and License(s):

Skills:

Application Development Tools, Application Testing, Critical Thinking, Database Structures, Development Tools (Inactive), Interpersonal Communication, Technical Skills, Working Independently

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

• KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
• EXCELLENCE: We treasure colleagues who humbly strive for excellence.
• LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• INNOVATION : We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.

We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.