Apple TV Creator Lead, Sports

Apple, Inc.; Culver City (CA); On-site; USD 113,000 - 172,000; Full time

Benefits offered by this job

Comprehensive medical and dental cover

Retirement benefits

Discounted products and services

Educational expense reimbursement

Relocation assistance

Job summary

Apple TV Marketing in Culver City, CA is seeking a seasoned leader to drive creator, influencer, and social talent programs for sports content. You will shape formats that spark word-of-mouth and fandom around live sports on Apple TV, working with internal teams and agencies to ensure authentic storytelling that aligns with platform strategy.

With 5+ years in creator or talent marketing, you’ll build partnerships with athletes, creators, and leagues, guiding campaigns from concept to execution

Qualifications

• Minimum 5 years in creator, social or talent marketing in consumer brands.
• Experience supporting creator or influencer content and relationships.
• Ability to leverage data and intuition for engaging content.
• Knowledge of what content performs on various social platforms.

Responsibilities

• Support and help manage creator-led content series across the Apple Sports slate that build word of mouth and bring audiences to Apple TV to watch live.
• Work on creator campaigns and programs of diverse scope, using insights to inform strategy, creative, and tactics.
• Support content planning and capture around live sports moments, optimizing to drive word of mouth.
• Execute briefs with strategic and creative input from concept to execution.
• Cross-functional collaboration with Apple TV marketing and partner teams.

Skills

Creator marketing experience

Social/talent marketing

Entertainment industry experience

Sports marketing experience

Data-informed decision making

Job description

Culver City, California, United States Marketing

As a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.This role drives Apple TV content creator, influencer, and social talent work to connect our sports offering to culture through trusted voices.

Description

You are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture. You keep a finger on the pulse of conversation across sports, athletes, entertainment, pop culture, and brands, and you know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.This role supports creator and influencer programs across the Apple Sports slate (the US home of F1, MLS, and MLB Friday Night Baseball) driving creator programs and content series that bring audiences to Apple TV to watch live sports. You’ll work closely with the broader Creator team, executing and evolving creator-led formats that build word of mouth and fandom around our live sports programming.As a part of the broader Apple TV Social Marketing team, you support the strategy and execution of creator-driven content, working across internal creative partners and agencies to ensure creator output reflects our sports storytelling and platform strategy.

Responsibilities

• Creator & Content Program Support
• Support and help manage creator-led content series across the Apple Sports slate (F1, MLS, and MLB Friday Night Baseball) that build word of mouth and bring audiences to Apple TV to watch live.
• Work on creator campaigns and programs of diverse scope, using insights and learnings to inform strategy, creative, and tactics
• Support content planning and capture around live sports moments, optimizing to drive word of mouth
• Execute and build on briefs, bringing a strategic and creative point of view to creator content as it moves from concept to execution
• Program Management
• Supports, manages, and develops creator and influencer content across internal creative partners and agencies
• Executes the implementation of creator initiatives for sports social marketing with limited oversight
• Supports and develops strong creative ideas, driving campaigns forward with direction and guidance
• Cross-Functional Collaboration
• Networks across Apple TV marketing, building relationships with sports marketing, creative, and broader social team partners
• Works cross-functionally, understanding the unique perspectives of various groups when executing creator initiatives
• Contributes to a culture of feedback, seeking feedback on own performance and sharing feedback with others
• Insights & Execution
• Implements creator initiatives within the social team, analyzing and recommending the best course of action
• Selects methods and techniques for problem resolution, working collaboratively to determine the appropriate course of action
• Operates under general supervision, receiving guidance from managers and senior team members to ensure work is on-strategy and aligned with other sports and brand activity

Minimum Qualifications

• Minimum of 5 years of experience in creator, social, or talent marketing, with knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in the social space
• Working knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationships
• Ability to leverage data and intuition to inform content that gets people talking; develops insights to inform decision-making
• Knows what content, creative, and formats work across various social platforms
• Clear communicator, able to gain alignment from others in sensitive situations without damage to the relationship
• Cross-functionally collaborative; able to build relationships across a highly matrixed marketing organization
• Highly driven and proactive, able to prioritize with support and move work forward in a fast-paced, fluid, and ambiguous environment with competing deadlines
• Stays curious and looks for thoughtful ways to improve the work, identifying connections or ideas others may have missed
• Comfortable operating under general supervision, seeking guidance and acting on clear direction with limited oversight

Preferred Qualifications

• A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
• Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league
• Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
• Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment
• Experience working directly with talent, athletes, creators, and league and team partners. You bring the right creative energy and the right level of professionalism and discretion to those relationships
• Adept at taking accountability without having direct control and using influence without authority
• Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization
• Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $171,900, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.