Apple Search Ads Strategist — Mobile Apps Growth

Boosta; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Boosta, a holding tech company, seeks an Apple Search Ads Manager for Inspirio to drive onboarding and growth of mobile apps. You will craft campaigns, optimize keywords, structure, bidding, and budgets, and work to meet CAC/ROAS targets across geos.

This role focuses on subscription apps and integrates paid with organic growth. You will collaborate across teams to forecast outcomes, analyze performance, and report results, leveraging attribution and subscription analytics tools.

Qualifications

• 2+ years of experience managing and optimizing Apple Ads campaigns for mobile apps.
• Experience with subscription-based apps and understanding trial-to-paid conversion, retention, LTV, CAC and ROAS.
• Strong knowledge of ASO and CPP optimization to improve App Store conversion and campaign performance.
• Ability to audit an app’s potential for paid acquisition, assess GEO opportunities and estimate profitability.
• Expertise in keyword research, campaign structure, bidding strategies, budget allocation and scaling.
• Experience using attribution and subscription analytics tools to evaluate campaigns.
• Ability to manage campaign setup, testing, optimization and reporting independently.

Responsibilities

• Audit apps to assess readiness for Apple Ads campaigns.
• Research and evaluate GEO opportunities based on market potential and CAC.
• Forecast campaign performance and define target acquisition metrics (subscription economics).
• Develop and implement Apple Ads strategies, including keyword research and campaign structure.
• Set up, manage and optimize campaigns to achieve target acquisition costs and goals.
• Analyze campaign performance and identify opportunities for scaling.
• Evaluate paid vs organic acquisition to improve app growth.

Skills

Apple Ads campaigns

Subscription metrics

ASO

CPP optimization

Geo analysis

Paid acquisition audit

Keyword research

Campaign structure

Bidding strategies

Budget allocation

Campaign scaling

Attribution

Subscription analytics

Campaign setup

A/B testing

Performance reporting

Job description

Boosta, a holding tech company, seeks an Apple Search Ads Manager for Inspirio to drive onboarding and growth of mobile apps. You will craft campaigns, optimize keywords, structure, bidding, and budgets, and work to meet CAC/ROAS targets across geos.

This role focuses on subscription apps and integrates paid with organic growth. You will collaborate across teams to forecast outcomes, analyze performance, and report results, leveraging attribution and subscription analytics tools.