App Store WW Partner Marketing Manager

Apple, Inc.; Cupertino (CA); On-site; USD 120,000 - 226,000; Full time

Benefits offered by this job

Stock programs

Discretionary bonuses

Relocation

Comprehensive benefits

Job summary

Apple, Inc. in Cupertino is seeking a Manager of WW App Store Partner Marketing to build relationships with developers and lead co-marketing strategies and tactical plans that deliver value.

You will drive annual co-marketing strategies, align partner initiatives with the broader marketing team, and track KPIs to measure success across campaigns and channels.

Qualifications

• 5+ years of marketing experience, with at least 3 years in partnerships or co-marketing.
• Deep knowledge of the mobile app ecosystem, including monetization and subscriptions.
• Experience building co-marketing plans with partners and managing relationship-driven programs.
• Proven record of driving annual marketing strategies for consumer apps or games.
• Strong ability to influence and align stakeholders; thrives on collaboration.
• Experience operating globally with international teams.

Responsibilities

• Engage daily with app developers to understand marketing goals and roadmaps, identifying collaboration opportunities.
• Lead development of annual co-marketing strategies and plans to enhance engagement and drive results.
• Ensure alignment between partner initiatives and broader marketing goals, defining and tracking KPIs.
• Work closely with internal marketers to champion developer needs across campaigns and channels.
• Influence cross-functionally with Editorial, Business Management, Analytics, and International teams.
• Apply measurement frameworks to assess program effectiveness and optimize based on insights from testing and learning.
• Present program results and business impact to senior leadership.

Skills

Marketing

Partnerships

Co-marketing

Stakeholder mgmt

KPIs

Data analysis

Presentation

Job description

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish.The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

Description

As a Manager of WW App Store Partner Marketing, you will be responsible for building relationships with our developers, championing their marketing goals internally, and leading the charge in crafting new co-marketing strategies and tactical plans to deliver value.

Responsibilities

• Engage daily with app/game developers to understand their marketing goals—and their upcoming roadmaps—identifying opportunities to collaborate and drive shared success.
• Lead development of annual co-marketing strategies and plans that enhance customer engagement and drive business results for each developer.
• Ensure alignment between partner marketing initiatives and the broader marketing team’s goals, defining and tracking KPIs to measure success.
• Work closely with fellow marketers internally to champion developer needs across all App Store marketing campaigns and channels
• Influence and collaborate cross-functionally with teams across Editorial, Business Management, Analytics, and our International marketing teams.
• Apply marketing measurement frameworks to assess program effectiveness and optimization based on insights through continuous testing, learning, and iteration.
• Present program results and business impact to senior leadership.

Minimum Qualifications

• 5+ years of marketing experience, including a minimum of 3 years focused on partnerships and/or co-marketing.
• Deep knowledge of the mobile app/game ecosystem, including monetization strategies and subscription models.
• Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs.
• Proven experience driving annual marketing strategies, plans, and/or programs that led to increased user growth for a consumer-facing service, app or game.
• Strong ability to influence and align stakeholders; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
• Experience operating globally, adapting plans to account for regional nuances in partnership with international teams.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
• Experience measuring marketing programs and optimizing based on data-driven insights.
• Strong analytical skills with experience defining and tracking KPIs.

Preferred Qualifications

• Strategic thinker and problem solver with the ability to translate marketing goals into actionable and impactful strategies and plans.
• Comfortable building from scratch—establishing first‑ever strategies, processes, GTM plans, and measurement frameworks.
• Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
• Experience working on events/conference/convention activations
• Proven ability to use marketing technology, tools, automation and AI to streamline operations to help increase efficiency and output.

Compensation and Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition.

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.