Answer Engine Optimization (AEO) Manager

Tailored Brands; Dublin (CA); Hybrid; USD 101,000 - 134,000; Full time

Benefits offered by this job

Healthcare coverage

401k with match

Paid time off

Wellbeing program

Commuter benefits

Adoption assistance

Education assistance

Legal services

Employee discounts

Job summary

Tailored Brands is seeking an Answer Engine Optimization (AEO) Manager to join our SEO team. This hands-on role will boost visibility across AI search and assistant experiences while supporting core SEO priorities for our brands, including Men's Wearhouse and Jos. A. Bank.

You will partner with Content, Product, Engineering, Merchandising, Brand, Analytics and our agency to ship practical improvements on real pages, run experiments, and build a repeatable AEO playbook as AI discovery evolves.

Qualifications

• Bachelor's degree or equivalent work experience required.
• 5+ years in SEO, content, or digital growth with execution bias.
• Proven ability to drive cross-functional work from requirements to launch and measurement.

Responsibilities

• Own day-to-day AEO work across priority journeys like fit, occasion, style guidance, and product education.
• Turn customer questions into on-site improvements such as new FAQ blocks, comparison sections, clearer headings, and tighter definitions.
• Maintain a clear AEO backlog, prioritize work, coordinate owners, and move projects from idea to launch.
• Support ongoing SEO initiatives including content optimization, internal linking improvements, on-page best practices, and seasonal landing page support.
• Partner with the SEO lead to execute keyword-informed optimizations that improve discoverability and performance in traditional search.
• Help monitor SEO health in Google Search Console and analytics tools, flag issues and opportunities and drive fixes.
• Collaborate with Content, Brand, Product, Engineering, Merchandising, Analytics to align content with customer questions and product priorities.
• Coordinate with the agency to translate recommendations into executable plans with clear owners and timelines.
• Run experiments with clear hypotheses and success metrics; document learnings to build an AEO playbook.

Skills

SEO strategy

Content optimization

Cross-functional collaboration

Analytics & GA4

Experimentation

Education

Bachelor's degree or equivalent

Tools

Ahrefs

seoClarity

BrightEdge

Screaming Frog

Google Search Console

Looker Studio

Job description

Tailored Brands is a leading specialty retailer of menswear, including suits, formalwear, sportswear, and a broad selection of business casual offerings. Our brands include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore, which offers merchandise for the entire family. We help people love the way they look and feel for their most important moments by delivering personalized products and services through our convenient network of stores and e-commerce sites.

About the Job

We currently have an exciting opportunity for an Answer Engine Optimization (AEO) Manager to join our Search Engine Optimization (SEO) team. This individual will enhance Tailored Brands visibility across AI search and assistant experiences, while also supporting core SEO priorities across our sites. This role is hands‑on and highly collaborative. You will partner with Content, Product, Engineering, Merchandising, Brand, Analytics, and our agency to ship practical improvements on real pages, run experiments, and turn what we learn into a repeatable playbook as this space evolves.

What You’ll Do | Key Accountabilities

AEO execution and delivery

• Own day‑to‑day execution of AEO work across priority journeys like fit, occasion, style guidance, and product education
• Turn customer questions into concrete on‑site improvements such as new FAQ blocks, comparison sections, clearer headings, and tighter definitions
• Maintain a clear AEO backlog, prioritize work, coordinate owners, and keep projects moving from idea to launch

SEO support and optimization (core team responsibility)

• Support ongoing SEO initiatives including content optimization, internal linking improvements, on‑page best practices, and seasonal landing page support
• Partner with the SEO lead to execute keyword‑informed optimizations that improve discoverability and performance in traditional search
• Help monitor SEO health in Google Search Console and analytics tools, flagging issues and opportunities and helping drive fixes

Cross‑functional collaboration

• Partner with Content and Brand to create and refresh content that is clear, structured, and aligned to how customers actually ask questions
• Partner with Product and Engineering to implement scalable template and component changes across PDPs, PLPs, and guidance pages
• Partner with Merchandising to ensure content reflects the right assortment priorities, seasonal narratives, and product truths
• Partner with Analytics to measure impact, refine priorities, and share what is working

Agency partnership and execution support

• Serve as the day‑to‑day point of contact for the agency supporting AEO and SEO efforts Translate agency recommendations into executable plans, including scopes, requirements, owners, and timelines
• Coordinate across internal teams to unblock work, ensure quality, and get recommendations implemented
• Provide feedback loops to the agency based on results and internal context so recommendations improve over time

Experimentation and learning

• Run a steady cadence of experiments with clear hypotheses and success metrics
• Document what we tried, what shipped, and what we learned so we build an AEO playbook over time
• Stay current on how AI discovery is changing and translate new shifts into testable actions

Measurement and reporting

• Track performance for shipped work using engagement, organic entrances, assisted conversions, and available AI visibility or citation signals
• Provide simple, consistent updates to stakeholders on what launched, what changed, and what is next

Tools and technical experience

• Hands‑on experience with SEO tools such as Ahrefs, seoClarity or BrightEdge, Screaming Frog, and Google Search Console
• Experience building and reviewing dashboards in Looker Studio
• Sufficient technical knowledge to debug and troubleshoot common SEO issues, including crawling, indexing, rendering, and page performance
• Understanding of modern ecommerce tech stacks and how SEO requirements interact with product, CMS, and platform teams
• Familiarity working with Akamai or similar CDN and edge delivery platforms
• For AI discovery, familiarity with AI visibility and tracking tools such as Profound or similar platforms

What You’ll Bring | Skills & Experience

• 5+ years in SEO, content, or digital growth roles with a strong bias toward execution
• Bachelor’s degree preferred or equivalent work experience
• Proven ability to drive cross‑functional work from requirements to launch to measurement
• Strong writing and editing skills and a clear audience‑first mindset
• Comfortable using data to prioritize and evaluate outcomes using GA4, Google Search Console, dashboards, and spreadsheets
• Strong communication skills and the ability to align stakeholders and keep work moving

Preferred

• Experience working on ecommerce templates like PDPs and PLPs and partnering closely with product and engineering teams
• Familiarity with structured content patterns such as FAQs, comparisons, and guides
• Curiosity about AI‑driven discovery and a desire to learn quickly as the field changes

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands

• Ability to sit and work at a computer keyboard for extended periods of time
• Ability to stoop, kneel, bend at the waist, and reach daily
• Able to lift and move up to 25 pounds occasionally
• Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
• Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin, California office or remote location.

Benefits This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.

Work-Life Balance

• Meeting‑Free Fridays (encouraged) | so you can catch up on work and self‑development
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head‑start to the weekend
• Holiday Early Departure | close out early the business day before a company observed holiday

The starting salary for this position is $100,900 – $134,000. Actual compensation within this range will be determined based on factors such as skills, experience, and qualifications. Over time, and subject to performance, tenure, and evolving responsibilities, total compensation for this role may grow to as much as $165,000. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.