Annual Giving Officer

The California State University; San Jose (CA); On-site; USD 82,000 - 85,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

San José State University is seeking an Annual Giving Officer to plan, execute, and evaluate annual giving campaigns. This role focuses on donor targeting, segmentation, and campaign coordination to drive engagement and fundraising outcomes across appeals, crowdfunding, and Day of Giving.

The position emphasizes data-informed decision making, collaboration with Advancement Services, and building a pipeline of engaged donors for future major gifts.

Qualifications

• Bachelor's degree in a related field or equivalent experience
• Four years of relevant fundraising/advancement experience
• Advanced degree may substitute for the required experience on a year-for-year basis

Responsibilities

• Prepare and manage campaign-specific data for Annual Giving initiatives
• Coordinate with Advancement Services for data requirements, gift tracking, and reporting
• Translate campaign needs into data requests and specifications
• Validate and reconcile campaign data against official records
• Document data processes and workflows for campaigns
• Execute audience segmentation for appeals, crowdfunding, and Day of Giving
• Develop audience lists to support donor acquisition, retention, and engagement
• Maintain segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors)
• Perform QA on audience lists and ensure data accuracy
• Support donor retention strategies through targeted segmentation and stewardship
• Plan, implement, and evaluate Annual Giving campaigns and related initiatives
• Develop campaign timelines, project plans, and operational schedules
• Coordinate campaign execution with internal and campus partners
• Monitor progress and adjust to improve participation and fundraising results
• Create year-over-year reports measuring donor participation, revenue, and campaign performance

Skills

Audience segmentation

Campaign management

Data analysis

Donor relations

Reporting

Education

Bachelor’s degree in a related field

Tools

Raiser's Edge NXT

Excel

Job description

Job Summary

The Annual Giving Officer supports the planning, execution, and evaluation of annual giving campaigns through audience segmentation, campaign management, reporting, and operational coordination. Embedded within the Annual Giving program, this position plays a direct role in advancing fundraising outcomes by improving donor targeting, increasing donor participation, strengthening donor retention, and supporting more effective, data-informed fundraising strategies. The position translates fundraising strategy into actionable campaign execution by developing targeted audiences, monitoring campaign performance, and coordinating operational activities that improve donor engagement and fundraising results.

The Annual Giving Officer supports the planning, execution, and evaluation of annual giving campaigns through audience segmentation, campaign management, reporting, and operational coordination. Embedded within the Annual Giving program, this position plays a direct role in advancing fundraising outcomes by improving donor targeting, increasing donor participation, strengthening donor retention, and supporting more effective, data-informed fundraising strategies. The position translates fundraising strategy into actionable campaign execution by developing targeted audiences, monitoring campaign performance, and coordinating operational activities that improve donor engagement and fundraising results.

The Annual Giving Officer helps optimize fundraising performance by identifying donor trends, improving audience engagement, supporting personalized outreach, and increasing the effectiveness of annual giving appeals, crowdfunding initiatives, and Day of Giving. The position contributes directly to growing annual giving revenue, increasing alumni donor participation, strengthening donor loyalty, and building a pipeline of engaged donors for future major gift cultivation. In addition, the Annual Giving Officer manages select annual giving campaigns and supports campaign operations, including coordinating on-campus Day of Giving activation efforts. By translating data into actionable fundraising strategy, the position helps Annual Giving deliver more targeted, efficient, and impactful campaigns that strengthen donor relationships and advance philanthropic support for the university.

Key Responsibilities

• Manage and prepare campaign-specific data for Annual Giving initiatives, ensuring that data used for appeals, crowdfunding, and Day of Giving is accurate, complete, and aligned with campaign needs
• Coordinate closely with Advancement Services to ensure Annual Giving campaign data requirements (e.g., audience selection, gift tracking, reporting alignment) are met within institutional systems
• Translate Annual Giving campaign needs into data requests and specifications
• Validate and reconcile campaign data against official records
• Document campaign-specific data processes and workflows initiatives
• Execute audience segmentation strategies for Annual Giving campaigns, including appeals, crowdfunding, and Day of Giving
• Develop and maintain audience lists supporting donor acquisition, donor retention, anniversary giving, loyalty giving, stewardship, and pipeline development
• Translate campaign strategy into actionable audience selections
• Maintain and refine segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors, etc.)
• Perform quality assurance on audience lists
• Support stewardship and donor retention strategies through targeted segmentation for recognition, anniversary giving, loyalty outreach, and ongoing engagement
• Independently plan, implement, manage, and evaluate assigned Annual Giving campaigns and initiatives throughout the year, including alumni scholarships appeals, program and department specific fundraising initiatives and other smaller target annual giving campaigns
• Develop campaign timelines, project plans, and operational schedules for assigned programs
• Coordinate campaign implementation across internal and campus partners to ensure successful execution
• Monitor campaign progress and recommend adjustments to improve participation and fundraising performance
• Evaluate campaign outcomes and recommend improvements based on results and donor behavior
• Develop and maintain reports for appeals, crowdfunding, Day of Giving, and assigned campaigns
• Create year-over-year reporting frameworks measuring donor participation, retention, revenue, and campaign performance
• Support execution of Annual Giving campaigns through data preparation, operational coordination, and project management

Knowledge, Skills & Abilities

• General awareness of emerging technologies, including artificial intelligence (AI), and a willingness to develop skills in their appropriate, responsible, and ethical use in a higher education environment, consistent with institutional policies and practices
• Knowledge of data management principles, including data integrity, validation, and reporting
• Understanding of segmentation strategies and how data supports fundraising outcomes
• Ability to generate, manipulate, and analyze data using spreadsheets and/or database systems
• Strong attention to detail and accuracy in handling data and producing reports
• Ability to create and maintain reporting structures that track performance and trends over time
• Understanding of donor behavior and how data supports fundraising strategies, including donor acquisition, retention, and stewardship
• Ability to coordinate data processes with Advancement Services and other stakeholders
• Strong organizational skills and ability to manage multiple data requests and deadlines
• Ability to document processes and maintain consistency in workflows
• Ability to interpret data and communicate findings clearly to support decision-making
• Ability to connect data outputs to campaign performance and fundraising objectives
• Ability to coordinate logistical tasks, including planning and executing on-campus activation activities
• Strong interpersonal and communication skills, including the ability to interact with campus partners and the public
• Ability to communicate with constituents in a professional and respectful manner

Required Qualifications

• Equivalent to a bachelor’s degree in a related field
• Four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

• Bachelor’s Degree
• 2-4 years of experience in data analysis, operations, administrative support, or related field
• Experience working with data systems, spreadsheets, or databases
• Experience managing detailed work with a high level of accuracy
• Experience coordinating tasks or projects with multiple stakeholders
• Experience in annual giving or higher education advancement
• Experience managing fundraising or engagement campaigns
• Experience with donor segmentation and campaign reporting
• Experience with donor databases such as Raiser's Edge NXT
• Experience with crowdfunding or Day of Giving platforms such as GiveCampus

Compensation

Classification: Advancement Professional III
Anticipated Hiring Range: $6,792/month - $7,066/month (Step 9 – Step 11)
CSU Salary Range: $5,797/month - $8,445/month (Step 1 – Step 20)
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at [e-mail] .

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf . The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at [e-mail] .

Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.

Equal Employment Statement

San José State University is an equal opportunity employer. The university prohibits discrimination based on age, ancestry, caste, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, medical condition, military status, nationality, race, religion, religious creed, sex, sexual orientation, sex stereotype, and veteran status. This policy applies to all San José State University students, faculty, and staff, as well as university programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus). Reasonable accommodation is made for applicants with disabilities who self‑disclose.