Annual Giving & Marketing Manager

LSU New Orleans; New Orleans (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

LSU New Orleans in New Orleans, LA, seeks an Annual Giving & Marketing Manager to lead the comprehensive annual giving program and direct marketing for the Annual Fund, Development and Alumni Affairs. You will steer strategy, donor engagement, and cross-team collaboration to advance the university’s campaigns.

Responsibilities include managing the Student Outreach Center, coordinating with central University Marketing to ensure brand consistency, and producing regular leadership reports for the

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Progressively responsible experience in annual giving, marketing, communications, advancement, or a closely related field, including supervisory or team-leadership experience.
• Applied and analytical thinking skills, with demonstrated ability to set and manage to goals and objectives.
• Strong project management ability and capacity to respond to multiple demands concurrently.
• Demonstrated commitment to a high level of donor/customer service.
• Ability to effectively use marketing, social media, and digital platforms for outreach and communication.
• Strong team concept and experience leading or working within a results-oriented team environment.
• Professional demeanor and the ability to maintain confidentiality.
• Excellent oral and written communication skills, including report preparation; solid writing, editing, and presentation ability.
• Proven ability to independently accomplish goals and establish priorities with minimal direction.
• Must be flexible regarding work schedule, with the ability to work evening and/or weekend hours when required.

Responsibilities

• Provide leadership and strategic direction for a comprehensive annual giving program that establishes recurring annual giving, engages new donors, inspires alumni participation, and encourages campus-wide involvement.
• Directs external and internal-facing marketing and communications in support of the Annual Fund, Development and Alumni Affairs engagement goals.
• Oversee the production and management of the Student Outreach Center, including supervising the student lead and student callers, hiring and training, and coordinating logistics.
• Collaborates on donor-database data integrity, reporting, and gift reconciliation with Finance; partners with Development data teams on segmentation and pipeline development.
• Produces periodic reports for the Foundation's committee members, President/CEO, and Executive Director.

Skills

Analytical thinking

Project management

Communication

Team leadership

Confidentiality

Digital marketing

Donor/customer service

Multi-tasking

Adaptability

Time management

Education

Bachelor's degree

Master's degree

Tools

Raiser's Edge NXT

NetCommunity

GiveSmart

MobileCause

VanillaSoft

Gravyty/Raise

Gratavid

Drupal

Adobe Creative Suite

Job description

Annual Giving & Marketing Manager

Department: University Advancement

Job Summary

Working under the supervision of the Executive Director of University Advancement, the Annual Giving & Marketing Manager provides leadership and strategic direction for a comprehensive annual giving program, and directs marketing and communications in support of the Annual Fund, Development and Alumni Affairs, as part of an overall fundraising and engagement plan for the LSU New Orleans Foundation. This position also oversees the production and management of the Student Outreach Center and provides direction across the Foundation's shared advancement services during the transition to LSU New Orleans.

Job Description

Provides leadership and strategic direction for a comprehensive annual giving program that establishes recurring annual giving, engages new donors, inspires alumni participation, and encourages campus-wide involvement. Develops and directs strategies to grow the program in support of the University's mission and campaigns. Monitors and evaluates program effectiveness, manages the donor pipeline of annual donors as prospects for higher levels of giving, supports crowdfunding and volunteer leadership-giving efforts, and supports cultivation and stewardship of annual fund donors. Directs external and internal-facing marketing and communications in support of the Annual Fund, Development and Alumni Affairs engagement goals. Plans and oversees segmented email, appeals, digital and web/giving-page content, and social media; ensures brand-aligned messaging through the transition to LSU New Orleans; directs audience segmentation and A/B testing; and coordinates with central University Marketing to maintain consistency with institutional brand standards. Oversees the production and management of the Student Outreach Center, a student-staffed program that conducts calls and outreach to alumni and friends of the University via telephone and other communication tools. Responsible for all aspects of the program, including supervising the student lead and student callers, hiring and training, approving scripts, monitoring statistics, and coordinating logistics. Uses past performance and current trends to inform annual giving strategy, and ensures accurate pledge fulfillment and compliant gift capture. Provides direction for the Foundation's shared stewardship, donor relations, and communications support; partners with Development data teams on segmentation and pipeline development; and collaborates on donor-database (Raiser's Edge NXT) data integrity, reporting, and gift reconciliation with Finance. Produces periodic reports as required for the Foundation's committee members, President/CEO, and Executive Director. Performs other responsibilities as assigned to meet the goals and objectives of the University and the Foundation.

Required Qualifications

• Bachelor's degree, or an equivalent combination of education and experience.
• Progressively responsible experience in annual giving, marketing, communications, advancement, or a closely related field, including supervisory or team-leadership experience.
• Applied and analytical thinking skills, with demonstrated ability to set and manage to goals and objectives.
• Strong project management ability and capacity to respond to multiple demands concurrently.
• Demonstrated commitment to a high level of donor/customer service.
• Ability to effectively use marketing, social media, and digital platforms for outreach and communication.
• Strong team concept and experience leading or working within a results-oriented team environment.
• Professional demeanor and the ability to maintain confidentiality.
• Excellent oral and written communication skills, including report preparation; solid writing, editing, and presentation ability.
• Proven ability to independently accomplish goals and establish priorities with minimal direction.
• Must be flexible regarding work schedule, with the ability to work evening and/or weekend hours when required.

Desired Qualifications

• Master's degree.
• Experience in strategic planning, direct mail, tele-fundraising, marketing, donor relations/stewardship, and digital campaigns.
• Experience supervising professional and/or student staff.
• Proficiency with donor databases and digital platforms, e.g., Blackbaud Raiser's Edge NXT and NetCommunity, GiveSmart, MobileCause, VanillaSoft, Gravyty/Raise, Gratavid, and Drupal.
• Graphic design and web content experience; Adobe Creative Suite.
• Experience in the cultivation and segmentation of donor prospects.
• Knowledge of the New Orleans philanthropic and alumni community.

This position may require a criminal background check to be conducted on the candidate(s) selected for hire.

LSU New Orleans seeks to recruit a highly productive workforce and will provide equal employment opportunities to all employees and prospective employees. Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor.