Ancillary Sales Performance Coach

Hunter Super Techs - TurnPoint; Chicago (IL); On-site; USD 105,000 - 120,000; Full time

Job summary

Great Wolf Lodge seeks an Ancillary Sales Performance Manager to elevate guest services ancillary sales across all properties through hands-on training, coaching, and data-driven performance guidance. This is a highly visible, lodge-facing role requiring extensive travel and close collaboration with lodge leadership and Corporate Support.

When not on-site, work is performed remotely or from the Great Wolf corporate offices; evenings and weekends may be required to align with lodge schedules.

Qualifications

• 3+ years of experience in sales training, hospitality operations, or a related field.
• Ability to develop and deliver engaging training programs for frontline teams.
• Willingness to travel extensively to lodge properties nationwide.
• Strong analytical skills to interpret sales KPIs and performance reports.
• Excellent verbal and written communication for stakeholders and teams.
• Highly organized and able to manage multiple lodge relationships and priorities.
• Cross-functional collaboration with Ancillary, Guest Services, and lodge leadership.
• Hands-on coaching approach to build agent confidence in the field.
• Customer service orientation focused on development and guest outcomes.

Responsibilities

• Develop and deliver comprehensive training curricula for GS pack members.
• Conduct in-lodge coaching sessions and provide KPI-driven guidance.
• Monitor upsell performance and generate ad hoc reports for stakeholders.
• Collaborate with lodge leadership and Corporate Support on performance strategies.
• Lead monthly contests and recognition programs to motivate teams.

Skills

Sales training

Hospitality operations

Travel readiness

Analytical skills

Verbal and written communication

Organizational skills

Cross-functional collaboration

Coaching

Customer service orientation

Presentation to stakeholders

Tools

Sales enablement platforms

Job description

Great Wolf Lodge seeks an Ancillary Sales Performance Manager to elevate guest services ancillary sales across all properties through hands-on training, coaching, and data-driven performance guidance. This is a highly visible, lodge-facing role requiring extensive travel and close collaboration with lodge leadership and Corporate Support.

When not on-site, work is performed remotely or from the Great Wolf corporate offices; evenings and weekends may be required to align with lodge schedules.