Analytics Manager

Ruder Finn; Austin (TX); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401k matching

Cell phone allowance

PTO with maternity/paternity leave

Professional development

Workplace flexibility

Social gatherings

Job summary

Ruder Finn is seeking an Analytics Manager to lead research and analytics for new business and client mandates. You will collaborate with cross-functional teams to deliver insights from earned media, social listening, and data modeling that drive business objectives.

The role emphasizes storytelling through data, visualization, and predictive analytics, with opportunities to work alongside the CTO on technology, consumer, and healthcare accounts in a global agency setting.

Qualifications

• Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field
• A minimum of 4 years of agency or in-house experience in a data or research analyst role
• Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics and CRM
• Experience and expertise with writing complex Boolean queries and operating data and media analytics tools such as Cision, Brandwatch, Rival IQ, Meltwater, Signal AI, etc.
• Expertise in Excel, Google Sheets, Google Analytics and one or more contemporary data visualization platforms (Tableau, Power BI, Google Data Studio, etc.) along with SQL
• Proficiency in AWS, Python, R, and any other statistical computing or functional programming language is a major plus
• Excellent problem-solving, creative thinking, general modeling, and data processing skills
• Strong project management skills, self-starter, ability to adapt and multi-task, and a proven track record of delivering quality and accurate results in a fast-paced and high efficiency agency environment
• Support training initiatives, including advanced analytics and AI training for the broader organization
• Extremely strong verbal and written English language communication skills

Responsibilities

• Collaborate with the global Emerging Technology & Analytics team colleagues in research projects pertaining to new business or client mandates involving sourcing, analysis, and reporting of data and insights tied to the concerned business objectives
• Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance, and competitor analysis including but not limited to share of voice and message pull through
• Build measurement frameworks, set up searches and dashboards using Boolean queries, and develop client-facing insights and reports

Skills

Data storytelling

Data visualization

SQL

Python

R

Statistics

Excel/Sheets

Project management

English communication

Analytical thinking

Education

Bachelor's in Analytics/CS/Statistics

Tools

Cision

Brandwatch

Rival IQ

Meltwater

Signal AI

Tableau

Power BI

Google Analytics

Job description

Ruder Finn is seeking an Analytics Manager to join its award-winning Emerging Technology & Analytics team. This role will support the agency’s new business efforts by spearheading the research activities such as but not limited to earned media analysis, social listening, influencer identification, data modeling and predictive analytics.

This individual will collaborate with several account teams within the agency providing counsel as needed on the various research and analytics needs of the agency’s clients. As an Analytics Manager, you will have the opportunity to work alongside the Chief Technology Officer on several innovative Consumer, Technology, and Healthcare-related client accounts.

The ideal candidate would be a digital native with deep expertise in and a passion for data visualization and storytelling, statistics, web analytics, social media analytics, and the ability connect the dots back to business objectives. Ultimately, your work will help define the business strategy for projects and clients and play a significant role in the growth of the agency. If you are motivated by complex, purposeful challenges, this role, with one of the world's largest independent PR and Communications agencies, could be the fit you have been looking for!

Key Responsibilities

• Collaborate with the global Emerging Technology & Analytics team colleagues in research projects pertaining to new business or client mandates involving sourcing, analysis, and reporting of data and insights tied to the concerned business objectives
• Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance, and competitor analysis including but not limited to share of voice and message pull through
• Build measurement frameworks, set up searches and dashboards using Boolean queries, and develop client-facing insights and reports

Qualifications

• Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field
• A minimum of 4 years of agency or in-house experience in a data or research analyst role
• Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics and CRM
• Experience and expertise with writing complex Boolean queries and operating data and media analytics tools such as Cision, Brandwatch, Rival IQ, Meltwater, Signal AI, etc.
• Expertise in Excel, Google Sheets, Google Analytics and one or more contemporary data visualization platforms (e.g.: Tableau, Power BI, Google Data Studio, etc.) along with SQL
• Proficiency in AWS, Python, R, and any other statistical computing or functional programming language is a major plus
• Excellent problem-solving, creative thinking, general modeling, and data processing skills
• Strong project management skills, self-starter, ability to adapt and multi-task, and a proven track record of delivering quality and accurate results in a fast-paced and high efficiency agency environment
• Support training initiatives, including advanced analytics and AI training for the broader organization
• Extremely strong verbal and written English language communication skills

Benefits & More

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.