Analytics & Insights Specialist - Ads Campaign Operations - Gamma

Freddie Mac; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Join a leading company as a Data Specialist, where you'll be the subject matter expert for data related to email marketing campaigns. You will collaborate with various stakeholders to manage data pipelines, analyze campaign performance, and communicate insights effectively. This role offers competitive wages and extensive benefits including health care and family leave.

Benefits

Comprehensive health care including medical, dental, and vision coverage

14-week birth-parent maternity leave

Free daily lunch and fully stocked micro-kitchens

Qualifications

• 5+ years of experience with SQL.
• 2-3 years in data pipelines for email marketing.
• Experience with data visualization tools like Tableau or Looker.

Responsibilities

• Manage audience signals and build target audiences.
• Create and validate campaign audiences using SQL scripting.
• Monitor campaign health and communicate performance results.

Skills

SQL

Data Visualization

Communication

Tools

Tableau

Looker

GitHub

Job description

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Join Us!

At Google Operations Center we help Google users and customers solve problems and achieve their goals-all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

Data Specialist is the subject matter expert for everything data related for email marketing campaigns managed by the Ads Campaign Operations (ACO) team. From understanding the signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.

Position Responsibilities:

• Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process
• Create, manage, and validate campaign audiences using SQL scripting
• Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation
• Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness
• Communicate campaign performance results to teams and stakeholders
• Create reporting dashboards and ad hoc reports for marketers
• Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences
• Serve as the subject matter expert for data availability for marketing campaigns

Minimum Qualifications:

• 5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting
• Ability to leverage code libraries for streamlined code readability and enhanced efficiency
• Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio
• 2-3 years of experience in data pipelines and analytics specifically for email marketing
• Proven experience in a marketing environment within the IT industry
• Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)

Preferred Qualifications:

The following qualifications are a plus, but transferable skills and experience are equally valuable:

• Additional languages besides SQL (e.g. Python) are a plus, but not required
• Excellent collaboration and communication skills and stakeholder management
• Ability to clearly communicate data-driven observations and recommendations
• Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation
• Experience using GenAI (generative AI) to inform data targeting and personalization in email marketing
• Experience designing, executing, and evaluating A/B tests for email marketing

Benefits

• We support you with competitive wages and comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 14 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• We support your teams with free daily lunch, fully stocked micro-kitchens, and culture clubs and employee resource groups that let you share what you care about

At the Google Operations Center, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us [e-mail].