Analytics Engineer Remote - Ontario, Canada

Twilio; Snowflake (AZ); Remote; USD 80,000 - 120,000; Full time

Job summary

Twilio seeks an Analytics Engineer to enhance our web analytics strategy, ensuring clean data across platforms. Collaborate with multiple teams to implement tracking solutions and uphold data quality while driving innovative analytics practices. Join a remote-first environment focused on impactful work and community connection.

Benefits

Competitive pay

Generous time off

Parental leave

Wellness leave

Healthcare benefits

Qualifications

• 2-5+ years of experience in web analytics.
• Expertise in Google Analytics 4 implementation.
• Strong analytical skills with experience in data integration.

Responsibilities

• Implement and maintain scalable web analytics tracking using GA4 and GTM.
• Optimize data integration and ensure compliance with privacy regulations.
• Monitor data quality and create dashboards using BI tools.

Skills

Google Analytics 4

Google Tag Manager

BigQuery

SQL

A/B testing

Analytical skills

Tools

Looker Studio

Tableau

Job description

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Analytics Engineer!

About the job

This position is needed to play a critical role in shaping and scaling our web analytics strategy across Twilio.com. In this role, you will be responsible for implementing and maintaining analytics tracking across our digital platforms to ensure clean, consistent, and actionable data. You will partner with teams across UX, CRO, Demand Gen, SEO, Brand, Identity, Product, and Data Science to deliver scalable and easy-to-use analytics solutions. This is a unique opportunity to grow as a subject matter expert (SME) in web analytics company-wide, working closely with Web Engineers, Data Scientists, Analysts, and Marketers to improve tracking infrastructure, data flows, and data utilization across a fast-evolving digital ecosystem.

Responsibilities

In this role, you’ll:

• Collaborate with Web and Development teams to implement and maintain scalable web analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Segment.
• Define and maintain structured data layer requirements to support analytics and marketing needs.
• Configure and maintain key analytics tools, including GA4, BigQuery, Looker Studio, and Tableau.
• Optimize data integration between the Customer Data Platform (CDP) and GA4
• Support integration of web analytics data with BI platforms, data warehouses, and data platforms (e.g., BigQuery, Snowflake, S3, Segment).
• Ensure data quality, consistency, and accuracy across all tracked platforms.
• Monitor and ensure compliance with privacy regulations (e.g., GDPR, CCPA) in tracking setup and manage data deletion requests in accordance with user consent in managed platforms.
• Partner with cross-functional teams to define data requirements and deliver performance-conscious, scalable tracking solutions.
• Contribute to strategic initiatives, including merging three distinct brands/websites into a unified domain, expanding use of CDP-housed data within GA4, and streamlining internal analytics workflows using AI to reduce manual effort and increase stakeholder value.
• Maintain tracking specifications, documentation, and internal enablement resources.
• Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement).
• Create and maintain dashboards using Looker Studio, Tableau, or similar BI tools.
• Continuously drive improvements in tracking capabilities, data integrity, and stakeholder enablement.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• 2–5+ years of experience in web analytics implementation or a similar technical analytics role.
• Expertise in Google Analytics 4, both implementation and analysis.
• Hands-on experience with Google Tag Manager (GTM) and BigQuery.
• Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
• Experience with debugging tools such as Tag Assistant, Charles Proxy, or ObservePoint.
• Familiarity with SQL and cloud data platforms.
• Familiarity with A/B and multivariate testing frameworks, as well as web personalization
• Strong communication skills with the ability to bridge technical and non-technical teams.
• Detail-oriented with a passion for clean, trustworthy data.
• Experience with Looker Studio, Tableau, or other BI tools.
• Familiarity with Adobe AEM, Adobe Target, Mutiny, or similar platforms.
• Strong analytical skills with a track record of delivering insights, storytelling, and actionable recommendations.
• Interest or experience in applying AI-driven solutions to analytics workflows.
• Experience with server-side tagging or CDPs (e.g., Segment).
• Exposure to A/B testing platforms (e.g., Optimizely, Google Optimize).

Location

This role will be remote, and based in Ontario.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions .

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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