Analytics-Driven Digital Marketing Specialist

Roylo Partners; Charlotte (NC); Vor Ort; USD 42.000 - 60.000; Vollzeit

Zusammenfassung

Roylo Partners in Charlotte, NC is seeking a Digital Marketing Specialist to support online campaigns, coordinate content, and strengthen the company's digital presence. You'll assist with social media planning, email campaigns, website updates, keyword research, and performance reporting to identify opportunities for improvement.

This role blends creativity with data-driven decision making. Training will be provided on internal systems and processes.

Qualifikationen

• Strong written and verbal communication skills.
• Interest in digital marketing, social media, content strategy, and online advertising.
• Good organizational skills and attention to detail.
• Comfortable using spreadsheets, presentations, and standard office software.
• Ability to interpret basic performance data and communicate findings.

Aufgaben

• Assist with planning and publishing content for social media platforms.
• Support email marketing campaigns, including content preparation and scheduling.
• Help maintain website content and review pages for accuracy and consistency.
• Research keywords, audience interests, competitor activity, and digital trends.
• Monitor campaign performance, website traffic, and engagement metrics.
• Prepare reports summarizing campaign activity and identifying potential improvements.
• Assist with SEO activities and content optimization.
• Coordinate digital assets, calendars, and marketing deadlines.
• Work with colleagues to ensure consistent messaging across channels.
• Review campaign materials to align with brand guidelines.
• Identify opportunities to improve audience engagement and campaign effectiveness.

Kenntnisse

Content planning

Social media

Email marketing

SEO basics

Analytics

Communication

Organization

Tools

Google Analytics

CMS

Jobbeschreibung

Roylo Partners in Charlotte, NC is seeking a Digital Marketing Specialist to support online campaigns, coordinate content, and strengthen the company's digital presence. You'll assist with social media planning, email campaigns, website updates, keyword research, and performance reporting to identify opportunities for improvement.

This role blends creativity with data-driven decision making. Training will be provided on internal systems and processes.