Analytics Director

Merkle; Columbia (MD); Remote; USD 136,000 - 220,000; Full time

Job summary

A leading analytics firm is seeking an Analytics Director for a remote role in Columbia, MD. The position requires a Bachelor's Degree and 8+ years of analytics experience. Responsibilities include leading data-driven solutions, developing measurement frameworks, and optimizing media performance. The ideal candidate will have experience with digital media platforms, strong analytical skills, and excellent communication abilities. This role offers a competitive salary and benefits package.

Benefits

Medical, dental, and vision insurance

401(k) matching

Paid time off

Qualifications

• 8+ years of relevant Media or Analytics experience.
• Experience aggregating data from multiple sources.
• Experience with digital attribution methods and measurement frameworks.

Responsibilities

• Lead the development of data-driven solutions for clients.
• Understand core client business challenges.
• Guide the creation of reporting through automated processes.

Skills

Understanding of digital planning and buying

Experience with data from digital media platforms

Knowledge of Google Analytics/Omniture

SQL experience

Education

Bachelor's Degree in Statistics, Economics or related quantitative field

Tools

Datorama

Tableau

Google Data Studio

Job description

Overview

Analytics Director position at Merkle (an agency of dentsu) – Remote in Columbia, MD, United States. This role requires a Bachelor's Degree and is open to job seekers who meet the stated education requirement. This is a remote-friendly opportunity within the Marketing field.

Job Responsibilities

Company Description Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

The Director, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media initiatives. The Director will manage data and insight delivery processes, inspire creativity, and ensure all around team success. This individual will report to a Sr. Director, Analytics. We are looking for someone who is execution-focused, under time timelines, and capable of managing data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that heavily uses automation.

You will have natural curiosity, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve business performance on a regular basis. Lead completion of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. This role is remote-friendly.

Key responsibilities include:

• Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
• Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
• Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance
• Improve the quality of reporting by creating easy-to-follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
• Ensure alignment between day-to-day analytics support & approved measurement frameworks
• Prepare & deliver executive-level presentations for internal and external audiences
• Participate in a team-wide culture of learning by staying current on industry trends, methodologies and technologies
• Manage/mentor junior team members

Qualifications

• Bachelor's Degree in Statistics, Economics or related quantitative field
• 8+ years of relevant Media or Analytics experience
• Understanding of digital planning and buying, with a focus on standard media metrics
• Experience aggregating data from multiple sources
• Experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
• Understanding of digital tagging, tracking, QA, and maintenance
• Knowledge of Google Analytics/Omniture
• Knowledge of Datorama, Tableau, Google Data Studio, or similar dashboard products
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferred
• SQL experience is a plus

Additional Information

The anticipated salary range for this position is ($136,000-$219,650). Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AG1 #LI-Remote

About dentsu Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company" ) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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Closed Date : 2025-10-29

Company Info Merkle
New York, NY (Murray Hill area), United States