Analyst/Sr Analyst, Marketing and Communications

American Airlines; Fort Worth (TX); In loco; USD 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Travel perks

Health benefits

Wellness programs

401(k)

Descrizione del lavoro

American Airlines in Fort Worth, TX seeks an Analyst/Sr Analyst in Marketing and Communications to drive end-to-end marketing strategies for B2B, B2C and B2B2C audiences. You will develop and manage campaigns, collaborating with Global Sales, Revenue Management and Customer Experience, translating business goals into actionable marketing plans.

The role requires a Bachelor’s degree, 3 years of marketing/communications experience and strong analytics, project management, and storytelling skills

Competenze

• Bachelor's degree or equivalent experience/training.
• 3 years of marketing/communications experience.
• Experience in the airline industry, field sales, loyalty programs, creative production, B2B/ B2B2C marketing.
• Experience with marketing analytics, and tracking channel/ mktg performance.
• Experience in activating lead generation and acquisition marketing campaigns.

Mansioni

• Builds and executes end-to-end strategies for engaging Global Sales customers via marketing and communications in B2B/B2C/B2B2C channels.
• Understands marketing trends and strategic needs of Sales ecosystem across segments.
• Collaborates with Global Sales, Revenue Management, Revenue Analysis, Network Planning, Partnerships, Customer Experience, Loyalty, etc.
• Interacts with industry and B2B channels to understand needs and promote innovation.
• Uses knowledge to engage in 1-to-many B2B/B2C environments.
• Delivers a strategic marketing plan with multiple touchpoints.
• Articulates travel value to diverse audiences and delivers targeted messaging.

Conoscenze

Airline industry knowledge

Global Sales & Distribution

B2B/B2C marketing

Marketing analytics

Cross-functional collaboration

Project management

Audience segmentation

Executive communications

Formazione

Bachelor's degree or equivalent

Strumenti

Marketing analytics tools

Descrizione del lavoro

Analyst/Sr Analyst, Marketing and Communications View Profile

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Analyst/Sr Analyst, Marketing and Communications Posting Start Date: 10/27/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 88933
This job will continue to be posted until at least 11/10/26. If interested, please apply prior to this date.

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the B2B Marketing team within our Commercial organization.
• In this highly visible role and team, you’re responsible for developing, project managing, and delivering end-to-end marketing strategies and execution plans reaching internal and external (B2B, B2C and B2B2C) audiences.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Builds and executes end-to-end strategies for how we engage with American's Global Sales customers via marketing and communications tactics within B2B and B2C channels.
• Understands current marketing and B2B/B2C/B2B2C consumer behavior trends, and key strategic needs of our entire Sales ecosystem - including small/medium-sized businesses, larger corporate, agency accounts, business travelers and direct consumers.
• Collaborates cross-functionally with key stakeholders in other departments, including Global Sales, Revenue Management, Revenue Analysis, Network Planning, Partnerships, Customer Experience, Loyalty, among others.
• Interacts directly with industry and American's B2B channels/customers - to understand needs and/or promote innovation in this space.
• Uses operational knowledge and technology to effectively engage and communicate in a 1-to-many B2B and B2C environments.
• Engages in strategic marketing and delivers a well-thought-out communication plan, including multiple B2B and B2C touchpoints.
• Understands business travel from many audiences’ points of view, with the ability to articulate the value of travel, segmenting audiences, and delivering targeted messaging that resonates with B2B, B2C and B2B2C audiences.
• Responsible for measuring performance of marketing campaigns, and optimization, using analytical tools.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree or equivalent experience/training
• 3 years of marketing/communications experience

Preferred Qualifications- Education & Prior Job Experience

• Experience in the airline industry, field sales, loyalty programs, creative production, B2B/ B2B2C marketing
• Experience with marketing analytics, and tracking channel/mktg performance
• Experience in activating lead generation and acquisition marketing campaigns

  Skills, Licenses & Certifications

  • Knowledge of the airline industry, Global Sales & Distribution channels, B2B consumer behavior, modern customer engagement, and marketing techniques
  • Ability to prioritize requests, simultaneous project management, and collaborate cross-functionally with key stakeholders to execute deliverables in a timely and detail-oriented fashion
  • Capable of project managing cross-functional projects and seeing through deliverables from conception to delivery; confidence in presenting recommendations and executive-level updates/summaries to senior leadership
  • Strong grasp of proper syntax and effective tone-of-voice messaging style(s) - dependent on audience and deliverable needs
  • Ability to work in a fast-paced environment that requires high-level of collaboration across departments
  What you'll get

  Feel free to take advantage of all that American Airlines has to offer:

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
  Feel free to be yourself at American

  From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

  Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

  Cities: Fort Worth - TX
  Requisition ID: 88933

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