Analyst, User Generated Content

The Home Depot; Atlanta (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

The Home Depot is seeking an Analyst, User Generated Content to lead program management for campaigns across online and in-store channels. You will manage day-to-day campaign exceptions, monitor performance, and drive continuous improvement with cross-functional teams including leadership, vendors, and program members.

You will analyze results, track churn, and develop optimization strategies while authoring clear training materials for end users.

Qualifications

• Bachelor's degree or equivalent required.
• Experience in data analysis, vendor management and campaign management is preferred.
• Strong written and verbal communication skills are essential.

Responsibilities

• Lead campaigns and manage day-to-day exceptions to ensure program integrity.
• Monitor performance across online and in-store channels and track churn.
• Collaborate with leadership, vendors, and program members to drive improvement.
• Analyze campaign results and develop optimization strategies based on data.
• Create end-user training materials and clearly document processes.

Skills

Data analysis

Vendor management

Campaign management

Excel

Access

Communication skills

Problem solving

Organization

Negotiation

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft Access

Job description

The Analyst, User Generated Content serves as the primary program management lead for the campaigns within the User Generated Content team. You would be responsible for managing day-to-day campaign exceptions and ensuring program integrity across all campaign initiatives. You would monitor member and vendor performance, analyze campaign and appliance-level results, and track non-campaign member performance and churn. You would own post purchase campaign performance tracking across both online and in-store channels, and oversee monitoring of incentivized review programs. You would work cross-functionally with UGC leadership, vendors, and program members to keep performance on track and drive continuous improvement across the campaign ecosystem.

Key Responsibilities

• 30% Become the subject matter expert for assigned product category online. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects.
• 10% Responsible for category product data projects and status reporting SKU collection and maintenance, product cross merchandising online, product presentation, etc.
• 15% Measure ongoing effectiveness of programs against metric targets. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback.
• 10% Responsible for prioritizing projects, tasks to ensure deliverables and goals are met or exceeded.
• 10% Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives.
• 10% Troubleshoot and problem solve for ongoing operational needs as they arise - store sku alignment, online product availability, etc.
• 10% Ability to author clear, concise end user/training materials for processes.

Direct Manager/Direct Reports

• Position reports to Manager, Digital Content
• Position has 0 Direct Reports

Travel Requirements

• Typically requires overnight travel less than 10% of the time.

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action).

Preferred Qualifications

• Data analysis and performance monitoring across multiple concurrent workstreams
• Experience with vendor management and performance evaluation
• Familiarity with campaign management across online and in-store channels
• Ability to handle and prioritize multiple tasks and campaigns simultaneously
• Outstanding written and verbal communication skills
• Effective interpersonal and problem-solving skills
• Strong decision-making and analytical skills
• Proficiency in Microsoft Excel and Access
• Ability to identify and manage exceptions/escalations independently
• Strong organizational and customer service skills
• Positive, self-directed, and team-oriented with a professional, can-do attitude
• Influential; skilled at negotiating win-win outcomes with vendors and internal partners
• Experience with campaign management, marketing campaigns, or contextual commerce a plus

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

• No additional education

Minimum Years Of Work Experience

• 2

Preferred Years Of Work Experience

• No additional years of experience

Minimum Leadership Experience

• None

Preferred Leadership Experience

• None

Certifications

• None

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Customer Focus
• Drives Results
• Manages Conflict