Analyst, Integrated Investment

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 50,000 - 66,000; Full time

Job summary

Zenith, part of Publicis Groupe, is seeking a Negotiator, Investment Strategy in New York. You will support upfront planning, build presentations, and coordinate with Investment and Planning teams to optimize media buys.

You'll analyze data, negotiate with vendors, and help develop media plans aligned to client objectives. Strong Excel skills and knowledge of Nielsen/Comscore are important; experience with HMX, OX, and Prisma is a plus.

Qualifications

• 1 year of negotiation buys
• Experience with linear buys and media measurement
• Proficient in Excel; familiarity with HMX, OX and Prisma platforms

Responsibilities

• Present internal and external brand statuses and take notes on calls
• Support campaign planning and vendor liaison
• Prepare client presentations and planning outlines
• Build RFPs and reco slides for clients
• Analyze syndicated data and inform investment decisions

Skills

Negotiation buys

Linear buys

Attention to detail

Excel

Nielsen

Comscore

Tools

HMX

OX

Prisma

Job description

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

Zenith is looking for a talented Negotiator, Investment Strategy. The Negotiator will also effectively leverage experience, knowledge and skills to push fresh thinking to support a major Publicis Media client.

Responsibilities

• Present/talk to Internal & External Brand statuses, take minutes/notes during status calls to alert & inform other teams on changes/upcoming items of note (i.e. creative changes, flighting changes, asset needs, pauses, etc.), flag action items to rest of IS, act as resource to Associate
• Plays a role in all aspects of campaign planning including vendor liaison
• Manage & aid associate in comms across Investment teams & Planning teams
• Support Supervisor in Upfront Options/Cancellations Workbooks
• Assist or lead in building presentations of plans, insights, and media to clients
• Basic understanding of consumer habits & touchpoints to help inform media plans that deliver on strategic objectives
• Assist in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights off syndicated data from relevant research partners
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Prepare and deliver digital plan outlines (budgets, partners, placements, fees)
• Day to day:
• Build and send RFPs
• Build reco slides for client presentations
• Compile insights to inform investment decisions
• Aid in ongoing comms with vendors – meetings, negotiations
• Aid in development of planning outlines

Qualifications

• 1 year of Negotiation buys
• Experience with Linear buys
• Exhibit sharp attention to detail and strong math skills
• Have an intermediate knowledge of Excel and experience with HMX, OX and Prisma media platforms
• Have a strong understanding of media measurement (Nielsen and Comscore)

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

#LI-JK2

Compensation Range: USD $50,065.00 - USD $66,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/13/2026.