Analyst-Digital Brand Advocate

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 59,000 - 100,000; Full time

Job summary

Lowe's Companies, Inc. seeks a Digital Brand Advocate Analyst to enhance online customer experiences on Lowes.com. The role focuses on strategic supplier relationships, performance analysis, and cross-functional collaboration to drive sales and improve brand presence. Join a leading company that values collaboration and innovation, and enjoy a range of benefits to support your career growth.

Benefits

401k with up to 4.25% match

Discounted Employee Stock Purchase Plan (15% discount)

Tuition-Free Education

10-week Maternity/Parental Leave

10% Associate Discount

Qualifications

• 2+ years of experience in Online/Retail Merchandising or Digital Marketing.
• Proficiency in vendor management systems preferred.

Responsibilities

• Analyze key performance indicators for online improvement.
• Act as a subject matter expert on brand assortment and strategy.
• Create project plans to drive execution with suppliers.

Skills

Analytical Skills

Vendor Management

Digital Marketing

Customer Experience Improvement

Education

Bachelor's Degree in Business, Marketing, Finance, or Statistics

Job description

1 day ago Be among the first 25 applicants

Your Impact

The Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content,

Your Impact

The Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content,

promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. They will support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Work with a Winning Team

On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills.

Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

What You Will Do

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Primary point of contact for issues pertaining to online SKU presentation and brand performance.
• Build presentations with suppliers and merchants to support strategic plans and analyze execution.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution.
  
  

Minimum Qualifications

• Bachelor's Degree in Business, marketing, finance, statistics or related field
• 2 Years Online/Retail Merchandising, Digital Marketing, Vendor Management or relevant experience
  
  

Preferred Skills / Experience

• Experience in vendor management systems, digital marketing, ecommerce, and merchandising
  
  

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s

supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
  
  

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range: $59,800.00 - $99,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Retail

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