Analyst Demand Planning Salty

Hershey Company; Hershey (PA); On-site; USD 66,000 - 83,000; Full time

Benefits offered by this job

Health & Wellbeing

401(k) match

Paid time off

Job summary

The Hershey Company is seeking an Analyst, Demand Planning Salty to support U.S. demand forecasting in Hershey, PA. You will blend statistical forecasting with insights from Marketing, Sales, and Finance to drive IBM and portfolio decisions.

You will own forecasts for assigned items, analyze trends, incorporate promotions and launches, and ensure data quality to help optimize service levels and inventory while supporting financial targets.

Qualifications

• Bachelor's degree required in Supply Chain, Business, Economics, Finance, Engineering, Analytics, or related field.
• 1-3 years of experience in Demand Planning, Supply Chain Planning, Sales Planning, Marketing, Analytics, or related field.
• Strong analytical and problem-solving capabilities.
• Excellent communication and collaboration skills across multiple functional teams.

Responsibilities

• Own line-item demand forecasts for assigned customers, categories, and product segments.
• Analyze historical sales, shipment, promotional, and consumption trends to develop accurate demand projections.
• Integrate promotions, new product launches, planogram changes, seasonality, and baseline business trends into forecasts.
• Ensure forecast inputs are complete, accurate, and aligned with planning processes and assumptions.
• Continuously improve forecast accuracy and reduce error against targets.
• Analyze product and portfolio performance to identify risks, opportunities, and drivers.
• Prepare recurring reports and analyses of product health and forecast performance.
• Support SKU rationalization and portfolio optimization through data-driven recommendations.
• Maintain documentation of planning assumptions and forecast drivers by segment.
• Identify and evaluate risks and opportunities within the demand plan.
• Participate in scenario planning and data-driven analyses for market/portfolio changes.
• Support decision-making balancing financial performance, inventory, service levels, and customer commitments.
• Contribute to new item launch planning and cross-functional coordination.
• Maintain planning tools, forecasting systems, dashboards, trackers, and reporting templates.
• Validate data accuracy and resolve discrepancies with Marketing, Sales, Finance, and Supply Chain.

Skills

Strong analytical capabilities

Problem-solving

Forecasting/planning systems

Data accuracy

Cross-functional collaboration

Multi-tasking in fast-paced env

Education

Bachelor's degree in Supply Chain, Business, Economics, Finance, Engineering, Analytics, or related field

Job description

Analyst Demand Planning Salty

Location: Hershey, PA

Why Hershey

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

The Analyst, Demand Planning Salty supports the development of accurate and timely U.S. demand forecasts by integrating statistical forecasting models with commercial insights from Marketing, Sales, Finance, and other cross-functional partners. This role contributes to Integrated Business Management (IBM) and Integrated Portfolio Management processes by translating business insights, promotional activities, new item launches, seasonality, and market trends into actionable demand plans.

The analyst owns assigned forecasting activities and product segments, ensuring accurate data, documented assumptions, and reliable forecasts that support service levels, inventory optimization, and financial objectives. Through analysis of product performance, risks, and opportunities, this role helps drive informed business decisions and alignment across the organization.

What will you do?

Demand Planning & Forecast Management

• Own line-item demand forecasts for assigned customers, categories, and product segments.


• Analyze historical sales, shipment, promotional, and consumption trends to develop accurate demand projections.


• Integrate commercial inputs including promotions, new product launches, planogram changes, seasonality, and baseline business trends into forecasts.


• Ensure forecast inputs are complete, accurate, and aligned with established planning processes and business assumptions.


• Continuously improve forecast accuracy and reduce error against established WMAPE and Bias targets.

Integrated Portfolio Management & Business Analytics

• Analyze product and portfolio performance to identify trends, risks, opportunities, and performance drivers.


• Prepare recurring reports and analyses that provide visibility into product health and forecast performance.


• Support SKU rationalization efforts and portfolio optimization initiatives through data-driven recommendations.


• Maintain clear documentation of planning assumptions, key initiatives, and forecast drivers by business segment.


• Identify, quantify, and evaluate risks and opportunities (R&Os) within the demand plan.


• Assess potential impacts of forecast gaps and recommend solutions while understanding associated operational and financial trade-offs.


• Participate in scenario planning activities by developing data-driven analyses and evaluating potential market, customer, or portfolio changes.


• Support decision-making that balances financial performance, inventory investment, service levels, and customer commitments.

New Product Launch & Planning Process Support

• Contribute to new item launch planning and execution activities by coordinating cross-functional inputs and ensuring timely system updates.


• Participate in key planning forums and business processes, including IBM, KEM meetings, and other demand planning reviews.


• Support planning activities related to new products, customer initiatives, and strategic business events.

Data Quality & Cross-Functional Collaboration

• Maintain planning tools, forecasting systems, dashboards, trackers, and reporting templates.


• Validate data accuracy and completeness to ensure consistency across planning processes.


• Partner with Marketing, Sales, Finance, Supply Chain, and other stakeholders to gather information, align assumptions, and resolve data discrepancies.


• Provide timely communication regarding forecast updates, assumptions, risks, and opportunities to support business alignment and execution.

Experience

• 1-3 years of experience in Demand Planning, Supply Chain Planning, Sales Planning, Marketing, Category Management, Analytics, or a related field.

Preferred Skills

• Strong analytical and problem-solving capabilities.


• Experience working with forecasting, planning, or supply chain systems.


• Ability to analyze large datasets and translate findings into actionable insights.


• Strong attention to detail and commitment to data accuracy.


• Effective communication and collaboration skills across multiple functional teams.


• Ability to manage multiple priorities in a fast-paced business environment.

Education

• Bachelor's degree required in Supply Chain, Business, Economics, Finance, Engineering, Analytics, or a related field.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health


• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match


• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable


• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $66,400 to $83,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).

Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

You can request an accommodation via phone or email. To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.